Paid search marketing, also known as sponsored listings or pay-per-click (PPC) advertising, is one of the fastest growing advertising mediums and is available to businesses of all shapes and sizes through major search engines. This unique service guarantees your website will appear in the top search results for the keyword terms you choose almost immediately.
If your goal is to drive traffic to your website, but you’re not worried about conversions, Cypress North might recommend search engine optimization as a solution. However, if you’re hoping to convert your traffic into paying customers and new leads, then paid search marketing is for you. This option gives businesses a way to purchase conversions (or revenue) at a cost-effective rate. It’s also one of the rare advertising mediums that quickly delivers quantifiable results. Based on the report data, your marketing campaigns can be adjusted to maximize your visibility.
Paid Search Tactics
- Landing page design and development
- Campaign set up
- Keyword research
- Conversion tracking
- Display & Banner Ads
With paid search, there’s a host of targeting options at our fingertips. From geographic targeting to day of week and hour of day ad scheduling, we have total control on when and where we want our ads to appear. So if you only wish to target customers in New York, within a 30-mile radius of any city, or even by specific zip codes, we can do that. We can also target to languages, devices, and more.
At Cypress North we use a disciplined, quantitative approach to PPC marketing that allows our team to focus on delivering a positive return on investment to clients. Imagine that — advertising with a focus on ROI. Yes, we know, it’s novel, but we think it makes sense.
Cypress North is a Google AdWords certified partner in search and display advertising.