LinkedIn Ads is certainly not the first place B2B marketers think to spend their video budget, but it should be! Yes, I know. LinkedIn at face value is a pricey platform in general. However, I’ve found LinkedIn Video Ads are the exception if worked into a larger brand effort or lead generation strategy. I’ve seen … Continue reading "Why You…
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These seemingly small, easy to overlook best practices will lower your ad spend and CPA. As many seasoned B2B advertisers know, LinkedIn’s powerful professional targeting and niche audience segmentation is hard to beat for business advertising. But if you’re a beginner to the platform, you will quickly notice that CPC (cost per click) costs tend … Continue reading "5 Simple…
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LinkedIn is an incredible tool for B2B marketers due to its unique targeting; namely professional information like job titles and company industries. I’m sure you’ve spent precious time crafting your audiences, but targeting is just the beginning. Arguably, audience exclusions play an even more important role than targeting. Having the right exclusions can make or … Continue reading "Precisely Target…
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Thanks to the team over at Shopify, launching an e-commerce site is easier than ever. It can be affordable, quick to learn, and is built for mobile without the headache of software development and coding. While launching a Shopify site can be relatively painless, increasing traffic, improving conversion rates, and driving profitability can be a … Continue reading "6 Strategies…
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