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By Jessica Budde
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AdWords experiments are kind of my favorite thing. There’s just something awesome about being able to test a new tactic against your tried-and-true campaign setup and see how said changes will impact performance using real-life user data. Ahh, sweet, sweet optimization. But while I could go on all day about how amazing campaign experiments are … Continue reading "AdWords Campaign…

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By Jessica Budde
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If you’re running any AdWords campaigns, chances are you’re using ad extensions (if you’re not, you should be!). And that means you’ve probably got a few go-to extensions that you know well and use often. But if you’re looking to beef up your arsenal and try something new, it can be a time consuming task … Continue reading "AdWords Ad…

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By Jessica Budde
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Does Anyone Even Use Bing? As digital marketers we tend to hear this question on a weekly basis, if not more often. And while the mere idea that Bing exists is enough to shatter the worldview of many Google nerds/religious Chrome users, the reality is that there’s a very large portion of the population that prefers Bing (this … Continue reading "Firing Up…

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By Jessica Budde
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Ermagerd! June is almost upon us. Is your editorial calendar up to snuff? If you waited until the last minute to plan out your content marketing for the month, you’re in luck! We’re here with our helpful post, just in time. Enjoy 🙂     Holidays June 1: Thank God It’s Monday Day, Go Barefoot Day, Say … Continue reading "Candy, Cabins…

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By Jessica Budde
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For those of you that spent the last month crying over my lack of content marketing post (just kidding, I love you all and appreciate that you were saddened by my absence), I have big news for you… I’M BACK B*TCHES!!!!! Now that that’s out of the way, let’s talk April. Spring has sprung, fools … Continue reading "Fools, Frogs…

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By Jessica Budde
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Dear February, Just because you have less days than everyone else doesn’t mean you’re any less of a month. In fact, what I love so much about you is that you’re just as chuck-full-o-nonsensical (and serious) observances as all the other months. You make it easy to come up with genius content marketing ideas, and … Continue reading "Friendship, Fat…

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By Jessica Budde
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The new year is fast approaching, and you know what that means… a brand new content marketing strategy for 2015! As you’ve likely gathered, we love nothing more than inspiring you to make great content. Baby New Year comes complete with holidays and happenings from the insanely obscure (Answer Your Cat’s Questions Day) to the totally … Continue reading "Bubble Wrap,…

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