A few months ago, we implemented a formalized internal structure for our client teams, designed to help us better serve and manage accounts. It’s a move that’s been well-received, both internally and externally, but one that took us a while to arrive at. Now that we’re in it, it’s hard to believe we ever operated … Continue reading "Managing the…
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Reality check: budget management in Google Ads is not easy. As every Google advertiser knows, from novice to seasoned professional, setting a daily budget for a campaign is not enough to keep your spending in check. Why? Because we live in a world where Google can spend up to 2x your campaign’s daily budget. When … Continue reading "A Google…
Read ArticleNot all site visitors are created equal. Some folks might come to your site because their mother sent them a link to something “interesting” (eye-roll Mom, I’m so not into that), while others might be doing some initial research on products like yours. Others still might be on the hunt for exactly what you sell, … Continue reading "Taking Ad-vantage…
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If you’ve been following us for a while, you’ll know we generally don’t like running ads on mobile apps. Don’t get us wrong, we love apps! They’ve made it easier than ever before to get information and connect with each other. However, with over 2 million apps in the Google Play store, running ads on … Continue reading "Updated: How…
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Google Ads experiments are kind of my favorite thing. There’s just something awesome about being able to test a new tactic against your tried-and-true campaign setup and see how said changes will impact performance using real-life user data. Ahh, sweet, sweet optimization. But while I could go on all day about how amazing campaign experiments … Continue reading "Google Ads…
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So You Can’t Control the Weather… Are you a control freak? Do you relish the little things you have charge over and cringe at the thought of not being able to affect others? I am. I do. And this desire to maintain command comes out strong in PPC. Nerdy perhaps, but nothing satisfies me more than … Continue reading "How To…
Read ArticleIf you’re running any AdWords campaigns, chances are you’re using ad extensions (if you’re not, you should be!). And that means you’ve probably got a few go-to extensions that you know well and use often. But if you’re looking to beef up your arsenal and try something new, it can be a time consuming task … Continue reading "AdWords Ad…
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Does Anyone Even Use Bing? As digital marketers we tend to hear this question on a weekly basis, if not more often. And while the mere idea that Bing exists is enough to shatter the worldview of many Google nerds/religious Chrome users, the reality is that there’s a very large portion of the population that prefers Bing (this … Continue reading "Firing Up…
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Sooooo, remember last month when I said: Come back again next month for some July-inspired content marketing ideas you can really sink your teeth into… you know, as if you were a T-Rex or something. Well, it appears that I lied to you. For that I am sorry. July is upon us (man, that happened … Continue reading "Time Flies…
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Ermagerd! June is almost upon us. Is your editorial calendar up to snuff? If you waited until the last minute to plan out your content marketing for the month, you’re in luck! We’re here with our helpful post, just in time. Enjoy 🙂 Holidays June 1: Thank God It’s Monday Day, Go Barefoot Day, Say Something Nice … Continue reading "Candy, Cabins…
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