Cypress North Corp, a leading software engineering and digital marketing firm in Buffalo, NY, is seeking a tactical full time employee to assist with digital ad campaigns. Candidates should have a SEM & SMM background. Candidate should be comfortable working autonomously and be self-motivated. Salary will commensurate with experience.

Responsibilities:

• Work together with clients to strategize and plan successful digital marketing campaigns
• Create, analyze, and optimize SEM and SMM campaigns to reach maximum ROAS
• Be a main contact point between clients and the Cypress North team.
• Define budget and CPA thresholds for all campaigns
• Optimize and create keyword targets, banners, and other ads
• Develop, manage, and optimize retargeting
• Find and implement new opportunities in search, social, lead generation, and display • Create and optimize landing pages
• AB testing across multiple channels
• Work independently and within a team to reach individual and department goals
• Assist in management of assigned client relationships, including growth of accounts
• Evaluate client websites, with a focus on understanding clients’ business, online goals and objectives
• Develop keyword advertising copy, keyword terms, and campaign strategy following search engine specifications, guidelines and best practices, while meeting client objectives.

Qualifications:

• Proven industry and PPC-specific experience creating, running & optimizng campaigns.
• Excellence in client communications.
• Experience with Google AdWords Editor
• Ability to understand key performance metrics and work toward goals
• Strong analytical skills and ability to manipulate large volumes of data in Excel
• Organizational skills and attention to detail
• Ability to think creatively and work independently

 Skills:

• Google AdWords
• Bing Ads
• Facebook Ads
• Twitter Ads
• Google Analytics
• Client Relations

Job Type:

Full-time

Required experience

real-world: 3-5 years

 

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Benefits

• Medical
• Dental
• IRA Matching

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