Digital Ad (PPC/SMM) Manager

Great with clients? Dominant at digital advertising?

Cypress North Corp, a leading software engineering and digital marketing firm in Buffalo, NY, is seeking a tactical full time employee to assist with digital ad campaigns. Candidates should have a SEM & SMM background. Candidate should be comfortable working autonomously and be self-motivated. Salary will commensurate with experience.


  • Work together with clients to strategize and plan successful digital marketing campaigns
  • Create, analyze, and optimize SEM and SMM campaigns to reach maximum ROAS
  • Be a main contact point between clients and the Cypress North team.
  • Define budget and CPA thresholds for all campaigns
  • Optimize and create keyword targets, banners, and other ads
  • Develop, manage, and optimize retargeting
  • Find and implement new opportunities in search, social, lead generation, and display • Create and optimize landing pages
  • AB testing across multiple channels
  • Work independently and within a team to reach individual and department goals
  • Assist in management of assigned client relationships, including growth of accounts
  • Evaluate client websites, with a focus on understanding clients’ business, online goals and objectives
  • Develop keyword advertising copy, keyword terms, and campaign strategy following search engine specifications, guidelines and best practices, while meeting client objectives.


  • Proven industry and PPC-specific experience creating, running & optimizng campaigns.
  • Excellence in client communications.
  • Experience with Google AdWords Editor
  • Ability to understand key performance metrics and work toward goals
  • Strong analytical skills and ability to manipulate large volumes of data in Excel
  • Organizational skills and attention to detail
  • Ability to think creatively and work independently


  • Google AdWords
  • Bing Ads
  • Facebook Ads
  • Twitter Ads
  • Google Analytics
  • Client Relations

Job Type:


Required experience

real-world: 3-5 years



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