Digital Ad (PPC/SMM) Specialist

Are you dedicated to higher CTRs, while pushing lower CPAs?

Cypress North Corp, a leading software engineering and digital marketing firm in Buffalo, NY, is seeking a tactical full time employee to assist with digital ad campaigns. Candidates should have a SEM & SMM background. Candidate should be comfortable working autonomously and be self-motivated. Salary will commensurate with experience.


  • Create, analyze, and optimize SEM and SMM campaigns to reach maximum ROAS
  • Create detailed reports
  • Work independently and within a team to reach individual and department goals
  • Assist in management of assigned client relationships, including growth of accounts
  • Evaluate client websites, with a focus on understanding clients’ business, online goals and objectives
  • Develop keyword advertising copy, keyword terms, and campaign strategy following search engine specifications, guidelines and best practices, while meeting client objectives.


  • Proven industry and PPC-specific experience
  • Experience with Google AdWords Editor
  • Ability to understand key performance metrics and work toward goals
  • Strong analytical skills and ability to manipulate large volumes of data in Excel
  • Organizational skills and attention to detail
  • Ability to think creatively and work independently


  • Google AdWords
  • Bing Ads
  • Facebook Ads
  • Twitter Ads
  • Google Analytics
  • Client Relations

Job Type:


Required experience

real-world: 1-3 years



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