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By Sarah Burke
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Welcome to Part II of Exploring a new dataset with Python! If you missed Part I: The Basics, you can check it out here. In this article, we’ll be returning to our animal mug company’s dataset to continue our exploratory data analysis and answer some new questions about our dataset. We’ll be using Python’s Matplotlib … Continue reading "Exploring a…

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By Sarah Burke
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We’re taking it back to the basics in this article.  Why? The day of a Digital Marketer is busy. We’re pulled in all sorts of different directions and are responsible for a lot of different things. In my personal experience, it’s easy to get caught up in non-stop execution and forget that taking the time … Continue reading "Exploring a…

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By Cole Soldwisch
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These seemingly small, easy to overlook best practices will lower your ad spend and CPA. As many seasoned B2B advertisers know, LinkedIn’s powerful professional targeting and niche audience segmentation is hard to beat for business advertising. But if you’re a beginner to the platform, you will quickly notice that CPC (cost per click) costs tend … Continue reading "5 Simple…

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By Greg Finn
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On Friday’s episode of Marketing O’Clock I tried to give some advice to agencies amidst these challenging times. In case you missed the show last week, you can see the clip & writeup below. Crisis strategies for company morale The reality of COVID-19 is setting in around the world. Uncertainty about the future is unsettling … Continue reading "How Agencies…

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By Sarah Burke
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If you’ve ever spent any time in a Google Analytics account, you’re all too familiar with the fact that the data isn’t always pretty. One exceptionally common scenario that us marketers run into all the time is page data being split up due to query parameters in the URL. It’s not uncommon for a landing … Continue reading "Strip Query…

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By Greg Finn
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Many small businesses (SMBs) hit that point of growth where they know that they need digital marketing help. That is non-negotiable. But is it better to hire an in-house digital marketers or use an agency? This is an important conversation that we have fairly frequently, so we set out to make the ultimate list of pros and cons of hiring…

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By Mark Saltarelli
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Most marketers and internet users alike are familiar with the concept of web retargeting: the practice of serving ads to internet users based on how they’re interacted with your company’s website. However, far too many people are unfamiliar with CRM retargeting, an extremely powerful way for B2B marketers to target prospects online, get more from … Continue reading "What Is…

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By Christine Zirnheld
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Whether you’re focused on SEO, PPC, social media, content, or affiliate marketing, podcasts are a great way to stay competitive in the dynamic digital marketing landscape. Finding a reliable program to consume from your car, desk, or treadmill allows you to get your dose of marketing news and insights without interrupting your daily routine. But … Continue reading "Best Digital…

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By Sky Stage
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Data Studio Advanced Techniques: Introduction If you’re running any digital marketing campaigns, then you’re probably tracking their performance and the impact they have on the sales and/or marketing goals of your company as a whole. Most often, performance is tracked by manually entering multiple fields for each digital platform into an Excel or Google Sheets … Continue reading "Google Data…

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By Hope DiNatale
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In late 2018, news broke that rocked the marketing world, possibly changing the digital advertising landscape forever. Google Ads officially announced that advertisers can now choose pay for conversions (PFC) bidding.  Why was this so significant? For all the performance marketers who breathe, eat, and sleep conversions, bidding options in Google Ads left much to be … Continue reading "Deep Dive:…

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