Our blog

Thoughts on an ever-changing industry

By Jennifer Kaite
No Comments

 Subscribe August 17th, 2018 Check your watch because it’s time for Marketing O’Clock with Greg Finn and Jess Budde! Watch this episode to get your weekly dose of the biggest news from the digital marketing industry this week. We have some pretty fun and interesting updates from Google, Facebook, Quora and more this week. … Continue reading "“New” Search…

Read Article
By Cypress North
No Comments

 Subscribe August 10th, 2018 Check your watch because it’s time for Marketing O’Clock with Greg Finn and Jess Budde! Watch this episode to get your weekly dose of the biggest news from the digital marketing industry this week. Medic! The results of last week’s core algorithm are in, and the early indicators look to … Continue reading "Google Medic!…

Read Article
By Jennifer Kaite
No Comments

Dynamic remarketing is a powerful tool in your retargeting toolbox. This tag not only serves ads to users who have previously visited your site, but goes a step further to show ads for the specific products they’ve viewed on your site. You can use this to tailor specific messages to your audience to entice them … Continue reading "How To…

Read Article
By Jennifer Kaite
No Comments

 Subscribe August 3rd, 2018 Check your watch because it’s time for Marketing O’Clock with Greg Finn and Jess Budde! Watch this episode to get your weekly dose of the biggest news from the digital marketing industry this week. This week Google hit paid advertisers with some big news…dun, dun, duuun. We can all agree that … Continue reading "Google “Simplifies”…

Read Article
By Jennifer Kaite
No Comments

 Subscribe July 27th, 2018 You know what time it is! It’s Marketing O’Clock with Greg Finn and Jess Budde. Watch this episode to get your weekly dose of the biggest news from the digital marketing industry this week. There were tons of cool new developments in the industry this week. Our main stories include … Continue reading "Make Sure…

Read Article
By Jennifer Kaite
No Comments

 Subscribe July 20th, 2018 Watch this week’s episode of Marketing O’Clock with your hosts Greg Finn and Jess Budde to get your weekly dose of the biggest news from the digital marketing industry this week. Our main stories include news from Facebook Ads Manager making ad creation easier on mobile, Google Posts new “Call … Continue reading "New Features…

Read Article
By Jennifer Kaite
No Comments

Subscribe July 13th, 2018 Watch this week’s episode of Marketing O’Clock with your hosts Greg Finn and Jess Budde as they give you the rundown on some of the biggest news in the digital marketing industry this week (boy, there is a lot!). Our main stories include news from the keynote at Google Marketing Live, … Continue reading "Google Announces…

Read Article
By Greg Finn
No Comments
Categories:

We are continuing to expand here at Cypress North and have two new members on the team here in Buffalo. Our exciting new additions are on both the marketing and development teams and will help to better serve our amazing customers. Not only will we be introducing our new teammates here, but we subjected each … Continue reading "Welcome, Brian…

Read Article
By Jessica Budde
No Comments

AdWords experiments are kind of my favorite thing. There’s just something awesome about being able to test a new tactic against your tried-and-true campaign setup and see how said changes will impact performance using real-life user data. Ahh, sweet, sweet optimization. But while I could go on all day about how amazing campaign experiments are … Continue reading "AdWords Campaign…

Read Article
By Sarah Burke
No Comments

Rolled out in July 2016, responsive ads are one of the newest ad formats available to AdWords advertisers. Running on the display network, this type of ad allows advertisers to input copy and images into an ad template, then hand over the reins to Google to compile them in different ways. Then, Google will do … Continue reading "Everything You…

Read Article

Search our blog

Start A Project

Categories