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By Sarah Burke
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Easily run through these 24 reasons anytime by downloading the checklist! Email Address * Send me the Google Ads downloadable checklist You’ve just set up a new PPC campaign in an account, and every time you log in to AdWords to see how it’s doing, you see that it hasn’t begun generating any impressions yet. … Continue reading "24 Reasons…

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By Jessica Budde
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So You Can’t Control the Weather… Are you a control freak? Do you relish the little things you have charge over and cringe at the thought of not being able to affect others? I am. I do. And this desire to maintain command comes out strong in PPC. Nerdy perhaps, but nothing satisfies me more than … Continue reading "How To…

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By Greg Finn
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Retargeting is one of the most powerful tools available to advertisers. However, most companies aren’t harnessing the full capacity available today. These 14 under-utilized tactics can help bolster your targeting, increase your ROAS, keep your brand top-of-mind, and recapture conversions you may have otherwise lost. 1) Make Sure To Use Email Retargeting Lists Sure, this might … Continue reading "14 Advanced…

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By Keelin Burke
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The Marriage of Facebook and Instagram Instagram has had quite the last 4 years.  When Facebook originally acquired Instagram for $1 billion in 2012, not much initially changed for the platform.  Nonetheless, it was clear that with Facebook’s back-to-back purchase of Instagram, and soon after going public, it had one word in mind: ads. Instagram maintained itself … Continue reading "Instagram for…

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By Jessica Budde
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If you’re running any AdWords campaigns, chances are you’re using ad extensions (if you’re not, you should be!). And that means you’ve probably got a few go-to extensions that you know well and use often. But if you’re looking to beef up your arsenal and try something new, it can be a time consuming task … Continue reading "AdWords Ad…

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By Greg Finn
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Facebook Business Manager is a fantastic tool that makes managing clients a dream.  Companies can quickly give or terminate access to employees in a single location.  In order to perform this task however, access must be requested to an account. Before we begin, let’s take a step back.  Business Manager gives users two options for … Continue reading "What to…

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By Greg Finn
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In a world of decimated brand reach, a new tool has risen that brings Facebook exposure back. Facebook Live has arrived and has been a boon for marketers looking to attract eyeballs to brand posts. While this new post type is fairly straightforward (shoot some video live) there are some tips & tricks to optimizing … Continue reading "13 Tips…

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By Jessica Budde
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Ermagerd! June is almost upon us. Is your editorial calendar up to snuff? If you waited until the last minute to plan out your content marketing for the month, you’re in luck! We’re here with our helpful post, just in time. Enjoy 🙂 Holidays June 1: Thank God It’s Monday Day, Go Barefoot Day, Say Something Nice … Continue reading "Candy, Cabins…

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