Our blog

Thoughts on an ever-changing industry

By Jessica Budde
No Comments

Google Ads experiments are kind of my favorite thing. There’s just something awesome about being able to test a new tactic against your tried-and-true campaign setup and see how said changes will impact performance using real-life user data. Ahh, sweet, sweet optimization. But while I could go on all day about how amazing campaign experiments … Continue reading "Google Ads…

Read Article
By Sarah Burke
No Comments

Read our most recent article about how to set up Google Ad’s Responsive Display Ads, here. Rolled out in July 2016, responsive ads are one of the newest ad formats available to Google Ads advertisers. Running on the display network, this type of ad allows advertisers to input copy and images into an ad template, … Continue reading "Everything You…

Read Article
By Greg Finn
No Comments

Facebook’s Business Manager has been a boon for advertisers and agencies across the world. With simple sharing, no transferring of ownership, easy transition from client to client and easy employee access, there’s not a lot to complain about. The only issue that we have is the setup when dealing with non-savvy clients (and a potential … Continue reading "How To…

Read Article
By Sarah Burke
No Comments

Everyone knows that Spring is the perfect time of year to clean out your closets, dust behind items that you haven’t moved since before winter, and switch out the winter wear for your summer’s best (whether that means bright colors or just slightly lighter grays). While all of this motivational energy is running through your … Continue reading "Clean Out…

Read Article
By Greg Finn
No Comments

This month Google officially changed the meaning the keyword match type Exact Match. This caused an uproar in the community and marked a notable change to the Google AdWords Platform. Overall, we were more than disappointed with this change as it inherently tricks advertisers and leads to Google making more money by adding matches. Here … Continue reading "Why Google’s…

Read Article
By Greg Finn
No Comments
Categories:

Never have Facebook Groups been more prevalent than they are today. It seems like every podcast you listen to and site you visit is pushing fans, listeners, and visitors to follow along in a Facebook Group. It’s true, Facebook Groups have quite a few amazing features that frankly cannot be found elsewhere. With that, there … Continue reading "Why You…

Read Article
By Sarah Burke
No Comments

Easily run through these 24 reasons anytime by downloading the checklist! Email Address * Send me the Google Ads downloadable checklist You’ve just set up a new PPC campaign in an account, and every time you log in to Google Ads to see how it’s doing, you see that it hasn’t begun generating any impressions … Continue reading "24 Reasons…

Read Article
By Jessica Budde
1 Comment

So You Can’t Control the Weather… Are you a control freak? Do you relish the little things you have charge over and cringe at the thought of not being able to affect others? I am. I do. And this desire to maintain command comes out strong in PPC. Nerdy perhaps, but nothing satisfies me more than … Continue reading "How To…

Read Article
By Greg Finn
No Comments

Retargeting is one of the most powerful tools available to advertisers. However, most companies aren’t harnessing the full capacity available today. These 14 under-utilized tactics can help bolster your targeting, increase your ROAS, keep your brand top-of-mind, and recapture conversions you may have otherwise lost. 1) Make Sure To Use Email Retargeting Lists Sure, this might … Continue reading "14 Advanced…

Read Article
By Keelin Burke
No Comments

The Marriage of Facebook and Instagram Instagram has had quite the last 4 years.  When Facebook originally acquired Instagram for $1 billion in 2012, not much initially changed for the platform.  Nonetheless, it was clear that with Facebook’s back-to-back purchase of Instagram, and soon after going public, it had one word in mind: ads. Instagram maintained itself … Continue reading "Instagram for…

Read Article

Search our blog

Start A Project

Categories