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By Christine Zirnheld
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Whether you’re focused on SEO, PPC, social media, content, or affiliate marketing, podcasts are a great way to stay competitive in the dynamic digital marketing landscape. Finding a reliable program to consume from your car, desk, or treadmill allows you to get your dose of marketing news and isights without interrupting your daily routine. But … Continue reading "Best Digital…

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By Cole Soldwisch
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LinkedIn is an incredible tool for B2B marketers due to its unique targeting; namely professional information like job titles and company industries.  I’m sure you’ve spent precious time crafting your audiences, but targeting is just the beginning. Arguably, audience exclusions play an even more important role than targeting.  Having the right exclusions can make or … Continue reading "Precisely Target…

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By Greg Finn
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Facebook has major news for advertisers. Come September 2019, account managers will no longer be able to set budgets at the Ad Set level in Facebook Ads. Instead, Facebook’s Campaign Budget Optimization will become the default setting for all campaigns, forcing advertisers to rely on the Campaign level when setting a budget. Read the official … Continue reading "Facebook Ads…

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By Hope DiNatale
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In late 2018, news broke that rocked the marketing world, possibly changing the digital advertising landscape forever. Google Ads officially announced that advertisers can now choose pay for conversions (PFC) bidding.  Why was this so significant? For all the performance marketers who breathe, eat, and sleep conversions, bidding options in Google Ads left much to be … Continue reading "Deep Dive:…

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February 11th, 2019

Deep Dive: Reddit Ads Update

By Hope DiNatale
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With this Reddit Ads update, Reddit expressed interest in offering more options for marketers but did this update miss the mark? We’re diving deep into what the update includes, how to navigate it, and how you should adjust your Reddit Ads campaign strategy moving forward. The Update First, a new campaign objective was added: app installs … Continue reading "Deep Dive:…

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By Christine Zirnheld
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The Pros Rampant Responsive One of the biggest boons for advertisers in 2018 was the ability to optimize campaigns by moving away from standard banner sizes and utilizing responsive display ad formats. The proliferation of flexible ads such as Facebook Dynamic Creative, Facebook Creative Hub & Google RDAs, has made life so much easier than … Continue reading "Digital Marketing…

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By Jennifer Kaite
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Find us on your favorite podcasting player: Apple, Google, Spotify, MP3 October 26th, 2018 Check out Marketing O’Clock in podcast form for a ‘hidden’ segment after the show [podcast only] or get your weekly dose of the biggest news from the digital marketing industry on our YouTube. Join us as we go over our main articles … Continue reading "New Way…

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By Jennifer Kaite
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Find us on your favorite podcasting player: Apple, Google, Spotify, MP3 October 19th, 2018 Check out Marketing O’Clock in podcast form for a ‘hidden’ segment after the show [podcast only] or get your weekly dose of the biggest news from the digital marketing industry on our YouTube. This week we talk about Pinterest shopping push for … Continue reading "New Product…

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By Jennifer Kaite
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 October 12th, 2018 Check out Marketing O’Clock in podcast form for a ‘hidden’ segment after the show [podcast only] or get your weekly dose of the biggest news from the digital marketing industry on our YouTube. From the new Google Home Hub to cracking down on spam call-only ads, Google spent the week announcing … Continue reading "New Google…

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By Jennifer Kaite
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 October 5th, 2018 Check out Marketing O’Clock in podcast form this week to receive a new ‘hidden’ segment after the show [podcast only] and get your weekly dose of the biggest news from the digital marketing industry. This week in the digital marketing landscape, Facebook gets hacked…again. YouTube brings some new capabilities to their discovery … Continue reading "50 Million…

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