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By Greg Finn
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Retargeting is one of the most powerful tools available to advertisers. However, most companies aren't harnessing the full capacity available today. These 14 under-utilized tactics can help bolster your targeting, increase your ROAS, keep your brand top-of-mind, and recapture conversions you may have otherwise lost. 1) Make Sure To Use Email Retargeting Lists Sure, this might seem remedial, but it is…

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By Keelin Burke
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The Marriage of Facebook and Instagram Instagram has had quite the last 4 years.  When Facebook originally acquired Instagram for $1 billion in 2012, not much initially changed for the platform.  Nonetheless, it was clear that with Facebook's back-to-back purchase of Instagram, and soon after going public, it had one word in mind: ads. Instagram maintained itself fairly independently of Facebook for…

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By Greg Finn
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Facebook Business Manager is a fantastic tool that makes managing clients a dream.  Companies can quickly give or terminate access to employees in a single location.  In order to perform this task however, access must be requested to an account. Before we begin, let’s take a step back.  Business Manager gives users two options for connecting accounts. The first is…

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By Greg Finn
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In a world of decimated brand reach, a new tool has risen that brings Facebook exposure back. Facebook Live has arrived and has been a boon for marketers looking to attract eyeballs to brand posts. While this new post type is fairly straightforward (shoot some video live) there are some tips & tricks to optimizing your efforts. But First... Let's…

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By Greg Finn
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Most marketers believe that Reddit will never work for them. That's simply not true. I was recently asked some questions by David Kirkpatrick of MarketingSherpa alongside the great Brent Csutoras of Kairay Media. The interview covers the following Reddit-related topics: What marketers need to know Unique challenges that Marketers face on Reddit Actionable tactics and tips Case studies How it…

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By Greg Finn
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The goal of any type of marketing is to sell product. Period. That includes marketing with social media. Whether through awareness, buzz, brand building, or general goodwill, we use social media to promote ourselves and our product. This is an important thing to remember when us marketers see news like Facebook's new public stance on organic reach that was released…

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By Greg Finn
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For all those out there debating the validity of Google+, there's an argument that checkmates naysayers of the network. That argument is Google Glass. While it's not a great product yet, it is where we are headed, and totally built around the Google+ framework. Glass give users a glimpse into what will soon be possible on the person-to-person scale, and without…

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By Greg Finn
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In the process of creating a killer whitepaper, eBook or printable tutorial? I guarantee that you want more people to share and promote your work without you lifting a finger, right? Well contrary to what many believe, you can embed links within your document that encourage sharing on social media sites. We've been helping a few folks with implementation and…

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By Jessica Budde
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Need some content marketing ideas for August? We’ve got you covered. This month, there are themes for each week, “holidays” to celebrate each day (yes, there is a "holiday" every single day), and some seasonal events happening all month long. Sports and pop culture your thing? There’s plenty of that too. You can fill your Twitter/Facebook/Google+/Blog/Pinterest editorial calendar with anything…

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By Jessica Budde
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Each month, we’ve been bringing you some great, current events-based content marketing ideas. Well, it’s that time again and boy do we have a treat for you! July is chuck-full of days dedicated to celebrating everything from frying eggs to our independence, and there’s plenty happening in the sports and pop culture worlds too. It’s all about finding a creative…

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