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By Jennifer Kaite
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 Subscribe July 20th, 2018 Watch this week’s episode of Marketing O’Clock with your hosts Greg Finn and Jess Budde to get your weekly dose of the biggest news from the digital marketing industry this week. Our main stories include news from Facebook Ads Manager making ad creation easier on mobile, Google Posts new “Call … Continue reading "New Features…

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By Jennifer Kaite
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Subscribe July 13th, 2018 Watch this week’s episode of Marketing O’Clock with your hosts Greg Finn and Jess Budde as they give you the rundown on some of the biggest news in the digital marketing industry this week (boy, there is a lot!). Our main stories include news from the keynote at Google Marketing Live, … Continue reading "Google Announces…

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By Jennifer Kaite
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 Subscribe   Watch this week’s episode of Marketing O’Clock and join Greg Finn and Cole Soldwisch today July 6th, 2018, as they give you the rundown on some of the biggest news in the digital marketing industry this week. Our main stories include a Facebook platform update, major updates to Snapchat ads manager, new … Continue reading "Facebook Platform…

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By Greg Finn
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Subscribe   Don’t miss what happened in the digital marketing industry on this week of June 24th, 2018. Join Greg Finn and Jess Budde as they give you the rundown on some of the biggest news in the digital marketing industry. Our main stories include a new look (and name) for AdWords, fun new Search … Continue reading "AdWords gets…

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By Greg Finn
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Facebook’s Business Manager has been a boon for advertisers and agencies across the world. With simple sharing, no transferring of ownership, easy transition from client to client and easy employee access, there’s not a lot to complain about. The only issue that we have is the setup when dealing with non-savvy clients (and a potential … Continue reading "How To…

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By Greg Finn
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Retargeting is one of the most powerful tools available to advertisers. However, most companies aren’t harnessing the full capacity available today. These 14 under-utilized tactics can help bolster your targeting, increase your ROAS, keep your brand top-of-mind, and recapture conversions you may have otherwise lost. 1) Make Sure To Use Email Retargeting Lists Sure, this might … Continue reading "14 Advanced…

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By Keelin Burke
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The Marriage of Facebook and Instagram Instagram has had quite the last 4 years.  When Facebook originally acquired Instagram for $1 billion in 2012, not much initially changed for the platform.  Nonetheless, it was clear that with Facebook’s back-to-back purchase of Instagram, and soon after going public, it had one word in mind: ads. Instagram maintained itself … Continue reading "Instagram for…

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By Greg Finn
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Facebook Business Manager is a fantastic tool that makes managing clients a dream.  Companies can quickly give or terminate access to employees in a single location.  In order to perform this task however, access must be requested to an account. Before we begin, let’s take a step back.  Business Manager gives users two options for … Continue reading "What to…

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By Greg Finn
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In a world of decimated brand reach, a new tool has risen that brings Facebook exposure back. Facebook Live has arrived and has been a boon for marketers looking to attract eyeballs to brand posts. While this new post type is fairly straightforward (shoot some video live) there are some tips & tricks to optimizing … Continue reading "13 Tips…

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By Greg Finn
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Most marketers believe that Reddit will never work for them. That’s simply not true. I was recently asked some questions by David Kirkpatrick of MarketingSherpa alongside the great Brent Csutoras of Kairay Media. The interview covers the following Reddit-related topics: What marketers need to know Unique challenges that Marketers face on Reddit Actionable tactics and … Continue reading "Interview: Tips…

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