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By Keelin Burke
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The Marriage of Facebook and Instagram Instagram has had quite the last 4 years.  When Facebook originally acquired Instagram for $1 billion in 2012, not much initially changed for the platform.  Nonetheless, it was clear that with Facebook's back-to-back purchase of Instagram, and soon after going public, it had one word in mind: ads. Instagram maintained itself fairly independently of Facebook for…

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By Greg Finn
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Facebook Business Manager is a fantastic tool that makes managing clients a dream.  Companies can quickly give or terminate access to employees in a single location.  In order to perform this task however, access must be requested to an account. Before we begin, let’s take a step back.  Business Manager gives users two options for connecting accounts. The first is…

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By Greg Finn
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In a world of decimated brand reach, a new tool has risen that brings Facebook exposure back. Facebook Live has arrived and has been a boon for marketers looking to attract eyeballs to brand posts. While this new post type is fairly straightforward (shoot some video live) there are some tips & tricks to optimizing your efforts. But First... Let's…

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By Cypress North
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What email should I use when setting up new social accounts? How do I give my SEO firm access to manage my social accounts? I have multiple Google+ Pages and Profiles -- help! Because we help businesses in all aspects of internet marketing, including building social media presences from scratch, we have lots of experience when it comes to the set up…

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By Greg Finn
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While most folks didn't bat an eye this summer when the notorious Google Latitude closed, a handful of people that used it for business were dismayed. Google Latitude allowed users to share their location on Google maps so that friends/co-workers could view precisely where they were on the globe. Google tried turning it into a loyalty program to no avail,…

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By Cypress North
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YouTube Annotations is a powerful marketing tool that can be used to increase engagement, viewership, and subscribers to your videos and YouTube channel. Using video annotations, there are a variety of options that allow you to direct traffic, provide general context or information, and help users navigate to where you want them to go. It's awesome because you can tell…

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By Greg Finn
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I  have a confession. I've haven't clicked on an ow.ly link in over four years, and I click very sparingly on bit.ly links that I find in social. This isn't an attack on shortened links, rather a celebration of the fact that we don't NEED shorteners anymore. But we still use them because they make life easier. While they make life easier…

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By Greg Finn
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In the process of creating a killer whitepaper, eBook or printable tutorial? I guarantee that you want more people to share and promote your work without you lifting a finger, right? Well contrary to what many believe, you can embed links within your document that encourage sharing on social media sites. We've been helping a few folks with implementation and…

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By Greg Finn
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Google+ Communities this December, and they have potential to be a key element for the service. While they can provide great value for members, the current format for moderators can be challenging to say the least. I've listed out my ideal "wish list" for Google+ Communities that will help Moderators cultivate conversation by saving time and  stopping spam. Allow Notification…

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