# Cypress North: Software Development, Mobile Apps \& Internet Marketing

> Cypress North is a performance\-driven digital marketing agency specializing in PPC, SEO, and demand generation\. Learn more about how our team can help you reach your business goals\.

Generated by Yoast SEO v27.9, this is an llms.txt file, meant for consumption by LLMs.

## Pages
- [Home](https://cypressnorth.com/)
- [The Software Partner Selection Framework](https://cypressnorth.com/solutions/technology/the-software-partner-selection-framework/)
- [Internships](https://cypressnorth.com/about/team/internships/)
- [Start a project](https://cypressnorth.com/contact/start-a-project/)
- [Newsletters](https://cypressnorth.com/resources/newsletter-signup/)

## Posts
- [10 Digital Marketing Hot Takes from SMX Advanced](https://cypressnorth.com/paid-search-marketing/digital-marketers-share-hot-takes-at-smx-advanced/)
- [Why You Might Not Need an LLM to Leverage AI for Your Business](https://cypressnorth.com/web-programming-and-development/why-you-might-not-need-an-llm-to-leverage-ai-for-your-business/): Many businesses looking to incorporate AI in their websites assume they need an LLM, but that’s not the case\. Here’s why an embedding model may be enough for you\.
- [The Hidden Costs of a CRM That Doesn’t Fit Your Team](https://cypressnorth.com/crm/the-hidden-costs-of-choosing-a-crm-that-doesnt-fit-your-team/)
- [Why Pinterest Should Be Part of Your Ecommerce Strategy](https://cypressnorth.com/e-commerce/why-pinterest-should-be-part-of-your-ecommerce-strategy/)
- [Google Updates Ad Scheduling Budget Pacing: What it Means for Advertisers](https://cypressnorth.com/paid-search-marketing/google-updates-ad-scheduling-budget-pacing-what-it-means-for-advertisers/): If you use ad scheduling in Google, changes are coming to daily budget pacing\. Learn more about the updates and what you can do to prepare\.

## Case Studies
- [Ask For Whipped](https://cypressnorth.com/our-work/ask-for-whipped/)
- [TransUnion](https://cypressnorth.com/our-work/transunion/)
- [Curbell Plastics Web Design](https://cypressnorth.com/our-work/curbell-plastics/): Curbell, a national plastic materials supplier, was moving away from its old content management system and was looking for an updated website\. Read about Cypress North's work to improve website functionality to create a strong, visually appealing digital presence\.
- [Rich's USA](https://cypressnorth.com/our-work/richs-usa/): Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua\. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat\.
- [Rich's Careers](https://cypressnorth.com/our-work/richs-careers/): Rich’s wanted to create a new site for prospective employees to learn about their business, people, and culture in one centralized location\. Cypress North helped to create a new site that included a place for job\-seekers to find and apply to open positions, encouraging more applicants\.

## Guides
- [Scouting Your Competition: How to Perform a PPC Competitive Analysis](https://cypressnorth.com/resources/guides/scouting-your-competition-how-to-perform-a-ppc-competitive-analysis/): Learn how to figure out what your paid search competitors are doing and how to leverage that information to improve your own strategy\.
- [A Digital Marketer’s Guide to Completing a Competitive Analysis](https://cypressnorth.com/resources/guides/a-digital-marketers-guide-to-completing-a-competitive-analysis/): Want to make smarter, more strategic decisions? Here are 5 steps you can take to learn more about your competitors and business landscape\.
- [How to Use Google Merchant Center Attribute Rules: A Step\-By\-Step Guide](https://cypressnorth.com/resources/guides/how-to-use-google-merchant-center-attribute-rules-a-step-by-step-guide/): Make changes in Google Merchant Center without touching your feed\. Learn how to use attribution rules to help properly structure your campaigns\.
- [How To Use Custom Labels In Google Merchant Center For Shopping Campaigns](https://cypressnorth.com/resources/guides/how-to-use-custom-labels-in-google-merchant-center-for-shopping-campaigns/): Custom labels can be a game\-changer for ecommerce advertisers\. Learn why you should use them and how to set them up to boost your shopping campaigns\.
- [What Are PMax Page Feed Campaigns \& Why Should You Use Them?](https://cypressnorth.com/resources/guides/what-are-pmax-page-feed-campaigns-why-should-you-use-them/): Want to make your web pages work harder for you? Check out our guide to learn how PMax page feed campaigns can increase ad relevancy and drive more conversions\.

## Podcasts
- [Marketing O'Clock](https://cypressnorth.com/podcasts/marketing-oclock/): Listen to Marketing O'Clock, our weekly digital marketing podcast, to stay updated on the latest paid, organic, and social news\.

## Team Members
- [Catherine Woodcock](https://cypressnorth.com/about/team/catherine-woodcock/)
- [Lexi Braniecki](https://cypressnorth.com/about/team/lexi-braniecki/)
- [Maggie Humphrey](https://cypressnorth.com/about/team/maggie-humphrey/)
- [Claire Mendola](https://cypressnorth.com/about/team/claire-mendola/)
- [Maya Knaak](https://cypressnorth.com/about/team/maya-knaak/)

## Videos
- [How to Target Users by App in Google Ads Campaigns](https://cypressnorth.com/resources/videos/how-to-target-users-by-app-in-google-ads-campaigns/): Learn how to set up custom segments with app targeting\. Our digital marketing tutorial covers how to get started, best practices, common mistakes, and more\.
- [Google Responsive Display Ads](https://cypressnorth.com/resources/videos/google-responsive-display-ads/): Response Display Ads \(RDAs\), the default ad type for the Google Ads Display Network, allows digital marketers to automate display ad creative to deliver the best ad that will resonate with audiences\.
- [Facebook Ads Dynamic Creative Tutorial](https://cypressnorth.com/resources/videos/facebook-ads-dynamic-creative-tutorial/): Dynamic Creative optimization for Facebook is an awesome multi\-variant testing tool that is extremely useful to advertisers looking to test multiple creative assets, headlines, messages and more\!
- [Tackle B2B Digital Marketing Challenges](https://cypressnorth.com/resources/videos/tackle-b2b-digital-marketing-challenges/): In this video tutorial, our very own Mark and Jess discuss common obstacles that B2B marketers face in the digital era and give proven strategies for tackling these challenges head on\.
- [How To Blend Data From More Than 5 Google Analytics Accounts In Google Data Studio](https://cypressnorth.com/resources/videos/how-to-blend-data-from-more-than-5-google-analytics-accounts-in-google-data-studio/): Have you ever wanted to blend data from 6  or  more Google Analytics data sources in a Google Data studio report? Then, you probably know that Data Studio limits you to five GA sources\. But, don't fret\! In this tutorial, Sarah shows you how to use the Google Analytics add\-on for Google Sheets to aggregate as much data as your heart desires to push into Data Studio\.

## Categories
- [Paid Search Marketing](https://cypressnorth.com/category/paid-search-marketing/)
- [Social Media Marketing](https://cypressnorth.com/category/social-media-marketing/)
- [Web Programming \& Development](https://cypressnorth.com/category/web-programming-and-development/)
- [Marketing O'Clock](https://cypressnorth.com/category/marketing-oclock/)
- [Search Engine Optimization](https://cypressnorth.com/category/search-engine-optimization/)

## Tags
- [creative agencies](https://cypressnorth.com/tag/creative-agencies/)
- [agency life](https://cypressnorth.com/tag/agency-life/)
- [marketing agencies](https://cypressnorth.com/tag/marketing-agencies/)
- [interview](https://cypressnorth.com/tag/interview/)
- [podcast](https://cypressnorth.com/tag/podcast/)

## Deliverables
- [UI/UX Design](https://cypressnorth.com/deliverables/ui-ux-design/)
- [Web Development](https://cypressnorth.com/deliverables/web-development/)
- [Strategy \& Positioning](https://cypressnorth.com/deliverables/strategy-positioning/)
- [Graphic Design](https://cypressnorth.com/deliverables/graphic-design/)
- [Video](https://cypressnorth.com/deliverables/video/)

## Departments
- [Marketing](https://cypressnorth.com/departments/marketing/)
- [Technology](https://cypressnorth.com/departments/technology/)
- [Data](https://cypressnorth.com/departments/data/)
- [Creative](https://cypressnorth.com/departments/creative/)
- [Operations \& Client Service](https://cypressnorth.com/departments/ops-client-service/)

## Optional
- [Sitemap index](https://cypressnorth.com/sitemap_index.xml)