September 21st, 2018
Watch this week’s episode of Marketing O’Clock, where you will get your weekly dose of the biggest news from the digital marketing industry.
This week we talk about Accelerated Mobile Pages (AMP) for both Google and Bing. We also talk about some new machine learned insights located in the Bing reporting tool and another shocking story from Facebook with claims of job ads only targeting men based off of stereotypes. That’s not all – our lightning round will quickly recap even more updates as we finish off the show by featuring our “Must Read Marketing Article Of The Week” which we think you are really going to like this week! Make sure you tune in every week and subscribe to our YouTube channel to stay informed, updated and entertained. All articles & resources discussed are in the links below, so feel free to check them out!
Must Read Marketing Article Of The Week:
- Use Low CPC Geek-Tail Keywords for Psychographic Content Marketing by Marty Weintraub of Aimclear® Blog
What we’ve got lined up for this week’s main Marketing O’Clock news:
- Google is giving up some control of the AMP format & Introducing Bing AMP viewer and Bing AMP cache
- Google and Bing are both in the news for AMP pages. Google is relinquishing some control over the AMP project and letting open-source contributors that are non-Googlers have a say.
- Bing Ads gives advertisers machine learning-powered insights
- Bing offers a handful of machine learning insights about competition. From performance insights to competitive pressures Bing reporting just got a whole lot more useful.
- Facebook Is Letting Job Advertisers Target Only Men
- Many of the job ads on Facebook have been targeted specifically to the male gender based on stereotypes.
- Amazon is now third-largest digital ad platform in US, closing in on Facebook, Google
- Amazon is rising up the ranks quickly becoming one of the top digital ad businesses in the US as its competitors Facebook and Google are seeing a decrease!
Lightning Round Articles that you don’t want to miss!
- Quora introduces Broad Targeting, says audience hits 300 million monthly users
- Facebook’s Dynamic Ads, Collection Ads are getting a pre-holiday touch-up
- Twitter will soon let you switch between chronological and ranked feeds
- New Instagram feature could make captions #hashtag-free
- Google admits it’s using very limited personalization in search results
- YouTube gives more creators option to monetize channels
- Pinterest opens API to give brands more insights on influencer campaigns