Don’t miss what happened in the digital marketing industry this week. Join Greg Finn and Jess Budde as they give you the rundown on some of the biggest updates this week. Our main stories include Instagram launching a new video hub called IGTV where users can upload up to hour-long videos. There is also new creative tools in YouTube, a group subscription being tested on Facebook and the old AdWords interface shutting down as soon as July! We also have our lightning round where we quickly recap some more updates and feature our “Must Read Marketing Article Of The Week” So, subscribe to our YouTube channel to stay informed, updated and entertained each week. All articles & resources discussed are in the links below, so feel free to check them out!
Must Read Marketing Article Of The Week:
What we’ve got lined up for this weeks Marketing O’Clock:
- Instagram launches IGTV video hub for creators, 1-hour uploads
- Instagram goes head-to-head with YouTube as they launch IGTV where users can upload video up to an hour in length.
- New tools for creative storytelling on YouTube
- YouTube comes out with some new tools to help creators. The suite includes video experiments, video creative analytics and director mix and video ad sequencing.
- Facebook tests ‘subscription Groups’ that charge for exclusive content
- Facebook is allowing Group admins charge from $4.99 to $29.99 a month for users to view exclusive posts.
- Some advertisers shut down old Adwords Interface July 10th
- You might have to say goodbye to the old AdWords interface a little sooner than expected!
- Sign up for keynote here.
- Google Search Console Analytics API now has 16 months of data
- Google announced this awesome news this week on Twitter!
- Google replacing video boxes with video carousel on desktop search
- This new carousel format has been seen for “how to” queries and can show up to 8 video cards in the carousel!
- Autoplay video ads in FB Messenger
- These new video ads can be found in your Facebook messenger inbox – there are some bad reactions as people feel this is an invasion of privacy.
- Bing Ads rolling out UI updates to make bulk analysis & changes easier
- Users can now adjust location targeting and bid adjustments across multiple campaigns. Bing has even added more metrics to its dimensions tab.
- Text on your computer with Messages for web