Website Design & Development
Uniland is one of the most recognizable and reputable development companies in Western New York. The way the modern workplace exists has changed dramatically in recent years and Uniland has evolved with it. In partnership with Cypress North, we worked to re-imagine the web presence, tone, and message of the company online. A completely new website was designed and developed with property search integration, showcase features, lead generation, and much more.
White Paper Design
When Uniland wanted to bolster their organic search efforts, our team worked with develop a content marketing strategy. Using local demographics and municipality data, Cypress North created a detailed, easy to follow white paper adhering to brand standards corporate guidelines. This served as a helpful and informative gated content piece, helping Uniland achieve their goals, driving website traffic and online leads.
Project Highlights
Design
- Custom web design adhering to brand standards
- Flexible Design applied across 6 divisions
- Custom iconography and image treatments
- Custom 27 page white paper booklet design
- Unique testimonial design
Software Development
- Custom WordPress Theme
- Yardi property management integration
- Custom Office Space Calculator
- Modular content system
- Advanced donation intake system
- Configurable property showcases
- HubSpot API integration
Marketing
- Redirection of URLs
- Keyword Research
- Title Tag & Meta Description Creation
- SEO Copyediting
- Sitemap Creation
- Google Analytics Set Up
- Google Tag Manager Set Up
- Full Site Tracking
- HubSpot setup and strategy