Trying to explain an intricate concept or process? Want to make it look good in the process? Infographics are a hybrid of graphic and information mixed together in a single, visually-appealing image. As our attention spans continue to drop, these custom infographics help people obtain information without forcing them into reading an essay on the topic.
An effective approach for our shrinking attention spans.
Infographics often contain detailed illustrations, visualizations, charts, and data that would otherwise be formatted in blocks of hard-to-read text. Infographics are frequently used to break down confusing concepts, compile resources, or highlight pieces of data that may otherwise be buried and unseen. Here are a few examples of graphics that we’ve made for a slew of folks that explain detailed information in a simplified, engaging way:
In our opinion, the best part of the infographic is how long-lasting their impact will be. If an infographic is “evergreen” (not trendy or timely) then they can be used to support your organic search efforts, help fuel your social media accounts or can even be turned into downloadable whitepapers. If executed correctly, they can lift organic search results, help on social media and deliver the perfect mix of visitors directly to you.