Tips for Success on Fark

Explore the unique challenges & opportunities of marketing to Gen Z in the B2B space. Discover how these digital natives are reshaping the professional world & what it means for marketing strategies. Stay ahead in the era of Gen Z with expert insights.

Are your social media platforms in need of a refresh? Follow these 5 steps to audit and optimize your platforms for success.

Read these 5 ways you can leverage the insights in the LinkedIn Ads Campaign Manager to manage and optimize your LinkedIn ads.

The best social media communities, podcasts, newsletters, and certifications for new digital marketers I didn’t know anything about digital marketing when I started as an intern at Cypress North earlier this year. Acronyms like SEO, CPA, and ROAS meant nothing […]

Pinterest – the land of dream wedding dresses, instant pot recipes, room inspo, and… SERPs? Pinterest is so much more than a social media platform. Yes, the platform allows users to like, share, and discover new content based on their […]

As the digital space continues to evolve, video has become more dominant than ever before. Attention spans are shorter, people expect to be entertained, and messaging must be communicated in a fascinating way. For businesses with limited time and budget, […]

Whether you're focused on SEO, PPC, social media, content, or affiliate marketing, podcasts are a great way to stay competitive in the dynamic digital marketing landscape. Finding a reliable program to consume from your car, desk, or treadmill allows you […]

LinkedIn is an incredible tool for B2B marketers due to its unique targeting; namely professional information like job titles and company industries.  I’m sure you’ve spent precious time crafting your audiences, but targeting is just the beginning. Arguably, audience exclusions […]

Facebook has major news for advertisers. Come September 2019, account managers will no longer be able to set budgets at the Ad Set level in Facebook Ads. Instead, Facebook's Campaign Budget Optimization will become the default setting for all campaigns, […]

With this Reddit Ads update, Reddit expressed interest in offering more options for marketers but did this update miss the mark? We're diving deep into what the update includes, how to navigate it, and how you should adjust your Reddit […]

The Pros Rampant Responsive One of the biggest boons for advertisers in 2018 was the ability to optimize campaigns by moving away from standard banner sizes and utilizing responsive display ad formats. The proliferation of flexible ads such as Facebook […]

Let’s be honest, working with Facebook Ads Manager can be difficult. It’s a cumbersome tool, and it’s not user-friendly. But Marketers are in luck, thanks to Facebook’s new Dynamic Creative Ads. Dynamic Creative allows advertisers to create thousands of ad […]

Facebook's Business Manager has been a boon for advertisers and agencies across the world. With simple sharing, no transferring of ownership, easy transition from client to client and easy employee access, there's not a lot to complain about. The only […]

Never have Facebook Groups been more prevalent than they are today. It seems like every podcast you listen to and site you visit is pushing fans, listeners, and visitors to follow along in a Facebook Group. It’s true, Facebook Groups […]

The Marriage of Facebook and Instagram Instagram has had quite the last 4 years.  When Facebook originally acquired Instagram for $1 billion in 2012, not much initially changed for the platform.  Nonetheless, it was clear that with Facebook's back-to-back purchase of […]

Facebook Business Manager is a fantastic tool that makes managing clients a dream.  Companies can quickly give or terminate access to employees in a single location.  In order to perform this task however, access must be requested to an account. […]

In a world of decimated brand reach, a new tool has risen that brings Facebook exposure back. Facebook Live has arrived and has been a boon for marketers looking to attract eyeballs to brand posts. While this new post type […]

App name: Wishbone Wishbones.  Those slimy crescent shaped bones that you and your siblings would fight over to break in half and see whose side was larger (and more importantly, whose wish would come true). That is loosely the thinking behind […]

Most marketers believe that Reddit will never work for them. That's simply not true. I was recently asked some questions by David Kirkpatrick of MarketingSherpa alongside the great Brent Csutoras of Kairay Media. The interview covers the following Reddit-related topics: […]

The goal of any type of marketing is to sell product. Period. That includes marketing with social media. Whether through awareness, buzz, brand building, or general goodwill, we use social media to promote ourselves and our product. This is an […]