| Google Ads - The Complete Guide |
Google Ads Conversion Optimization Guide
By Christine Zirnheld
Conversions are the bread and butter of Google Ads.
If you’re not tracking them, you don’t have a chance of knowing how your campaigns are performing and how valuable they are to your business.
It’s important to remember that not all conversions are created equal. The key to proper account structure lies in driving valuable conversions at a profitable price.
Conversions are the specific actions that users take which you have defined as key to your marketing goals. They are a necessity and are the standard barometer for success in Google Ads.
Read the full guide at cypressnorth.com