Conversions are the bread and butter of Google Ads. If you’re not tracking them, you don’t have a chance of knowing how your campaigns are performing and how valuable they are to your business.
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It’s important to remember that not all conversions are created equal. The key to proper account structure lies in driving valuable conversions at a profitable price.
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Conversions are the specific actions that users take which you have defined as key to your marketing goals. They are a necessity and are the standard barometer for success in Google Ads.