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Google Ads Account Structure
By Christine Zirnheld
The organization of your account can make or break campaign performance and requires a lot of thought and discussion with your team before you start creating campaigns or running ads.
There are 5 levels of Google Ads account structure: the account, campaign, ad group, keyword, and ad levels.
There are some Google ads settings, such as URL options and ad rotation, that can be made at multiple levels within an account.
Read the full article at cypressnorth.com