| Google Ads - The Complete Guide |

Google Ads Account Structure

By Christine Zirnheld

The organization of your account can make or break campaign performance and requires a lot of thought and discussion with your team before you start creating campaigns or running ads.

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There are 5 levels of Google Ads account structure: the account, campaign, ad group, keyword, and ad levels.

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There are some Google ads settings, such as URL options and ad rotation, that can be made at multiple levels within an account.