| Blog Post |
Cross-Domain Tracking With Google Tag Manager: A Simple Guide
By Sarah Burke
Cross-domain tracking is the only way to capture the full user journey across multiple sites. Still need convincing? Check out these added benefits:
Avoid Inflating Data
Maintain Accurate Attribution
Without cross-domain tracking implemented, a new session is initiated when the user crosses domains. That means a single user is counted twice, inflating your user and session data.
When cross-domain tracking is not implemented and a user clicks off to siteB from siteA, the original source/medium that brought them to siteA is lost. Once they click to siteB, it’s replaced with direct/(none).