How to Use a CRM for B2B Digital Marketing

| Blog Post | How to Use Your CRM for More Effective Advertising and Digital Marketing By Mark Saltarelli

Think a digital marketer’s job is done after the conversion? Think again. Performance-based advertising and digital marketing aren’t just about generating traffic and conversions. > It’s also about driving quality. > It’s about producing a return. > It’s about being able to directly tie efforts to results, especially for B2B. LEARN MORE

LEARN MORE If you want to get more return on your B2B advertising and digital marketing, you’ll need to start better leveraging the data in your CRM and the tools in your Marketing Automation Platform.

LEARN MORE What Are the Best CRMs & Marketing Automation Platforms for Digital Marketing and Advertising?

LEARN MORE While operations and IT folk have traditionally handled CRM and Marketing Automation, it’s time for marketers to step up to the plate and use these tools to further their own efforts.

Read the full article at cypressnorth.com