FatWallet is one of the largest deal sites on the web. They were looking for an interesting and great looking infographic to show their stats from the previous year’s Black Friday sale. We put together an original and informative graphic for use on their site to show spending trends.

We also promoted the graphic through social media and blogger outreach, helping to garner 500+ links from news sources to retailers to e-commerce bloggers across the country. The full graphic can be seen here.