With over 50 years in the above ground pool industry, Kayak Pools wanted a site that would reflect the quality and expertise that comes with the Kayak Brand. Most importantly they needed a customer-focused e-commerce platform that would work with their current ERP system and make their site easier for purchasing and data collection.
When creating the rebranding, we took some familiar elements from the previous Kayak logo– using the beach ball to encompass the sun and added flat solid colors to give a more contemporary look. We also constructed customized iconography to provide a tailored feel throughout the site.
Kayak Katalogue was previously on an old e-commerce platform which had no modern features, a very rigid design that didn’t work on mobile, and a manual ordering system that sent orders via email. With our development teams experience in e-commerce, we aided Kayak Pools in automating their shipping, credit card processing, customer interaction, rewards programs and more. We cultivated a new multi-store e-commerce site, using the latest version of Magento 2 and imported over 1,000 of products and images to maintain their catalog. In the process, we created a custom-built API extension in Magento 2 which supplies data to a custom-built synchronization program and then sends customer and order data directly into Microsoft Dynamics GP. In addition, we set up hundreds of product variants into configurable products, grouped products and implemented a one-step checkout providing a better customer experience.
Our Marketing team meticulously planned and reorganized the products and web pages to improve user experience when finding and researching products. We properly redirected hundreds of URL’s without loss of traffic and laid out a mega-navigation to organize categories into a simplified and easy to understand list, comprised of all product offerings. In addition, we established detailed product pages to provide the customer with specific information about each product they are viewing such as descriptions, price, and photographs.
We took Kayak Katalogue’s previously old e-commerce platform and transformed it into something that is easy-to-use and beneficial to customers and the company.
