Rich’s Foodservice Website


Starting Point

Rich’s Foodservice needed a new website, one that provided their customers with a more dynamic, fresh and informative way to search and interact with products. The project had stopped and started a few times prior over the years with various vendors, but we hopped in with the perfect solution on how to complete the task with a robust, scalable solution.

A custom icon set of over 26 icons
user experience flourishes on mobile devices
Beautifully Designed Pages

How We Solved It

Completely Customized Site

With over 70 years of experience developing solutions for the foodservice industry, Rich Product Corporation (Rich’s) needed a new foodservice website to reflect their commitment to quality and to enhance their customer experience.  After a venture with their first vendor failed to address their core needs, Rich’s reached out to Cypress North to complete the project. We put together a comprehensive plan to touch on all aspects of Design, Development, and Marketing.

Going into this project our main objective was to build a new site that would be captivating, beautiful, and user-friendly – one that would allow the customer to find the product they needed quickly and efficiently.

To do this, we created a filtering system to make it simple for the customer to find products and discover new recipes. Product pages were streamlined as well so customers could gather product information (such as nutrition facts or shipping info) quickly.

The user experience remained a top priority throughout the project life cycle. Our creative team developed different designs that were optimized for all devices, allowing the customer to access the new site whenever, wherever.

By the end of the project, we were able to successfully transition thousands of pages without a decrease in site traffic. In fact, the new foodservice website saw an increase in unbranded, scalable traffic immediately following the new site launch. We also generated a new search strategy to make Rich’s foodservice appear across a multitude of organic search queries. From a development standpoint, website data was pulled directly from a variety of backend systems via custom-built APIs to eliminate duplicate entry and reduce errors.

The new Rich’s foodservice site was fully customized to meet the company’s unique needs. It leverages an elegant design to help customers get answers and information quickly from any device.

See for yourself! Visit

Design & Development

  • 1
    Product Catalog pulled from backend systems
  • 2
    Custom API Integration
  • 3
    In-Depth, unified search
  • 4
    Product Details loaded in real-time via API
  • 5
    Mobile First Design
  • 6
    Recipe Repository loaded directly from APIs
  • 7
    Category & Sub-Category Optimization to Build Ranks On Scalable Terms
  • 8
    Custom Icon Set
  • 9
    Email auto-generated PDF's directly from site
  • 10
    Configurable page modules
  • 11
    Embedded video features and carousels


  • 1
    Redirection of 1000's of URLs, with no loss of traffic
  • 2
    Full Site Tracking
  • 3
    Custom Analytics Reporting
  • 4
    Organic Search Foundation
  • 5
    Copy writing and editing
  • 6
    Goal and Event tracking
  • 7
    Keyword Research and Sitemap recommendation

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