Google Ads makes it really easy to see performance at the campaign or ad group level, but analyzing audience performance across multiple Google Ads campaigns is easier said than done. You’re left wondering…. What’s working well? What’s not? Combining like-minded campaign audience data can give you a better, more high-level view of how audiences are … Continue reading "How To…
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Thanks to the team over at Shopify, launching an e-commerce site is easier than ever. It can be affordable, quick to learn, and is built for mobile without the headache of software development and coding. While launching a Shopify site can be relatively painless, increasing traffic, improving conversion rates, and driving profitability can be a … Continue reading "6 Strategies…
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Dynamic remarketing is a powerful tool in your retargeting toolbox. This tag not only serves ads to users who have previously visited your site, but goes a step further to show ads for the specific products they’ve viewed. You can use this to tailor specific messages to your audience to entice them to come back … Continue reading "How To…
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When I was rehabbing a house in Buffalo nearly five years ago, I had a tricky plumbing job that needed to be executed. I found two professional quotes and a “handyman” who also bid on the job. On a budget, I went with the handyman because he had better value. Right? Wrong. value – val·ue … Continue reading "Determining Vendor…
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Last month we launched a fully customized e-commerce shopping cart platform for CustomZilla.com, a drinkware solutions company that makes custom mugs and personalized glasses for brands and people. CustomZilla’s mission is to make custom products accessible to everyone. CustomZilla does everything from printing your logo on a wide selection of coffee mugs to engraving your … Continue reading "Cypress North…
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In the first part of this series I outlined the idea behind the cookie based affiliate or discount code system being developed. In this post I’ll detail how we are using it and give some examples for consuming the code in a few programming languages.
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For most applications where transactions are taking place, there is a need for some type of discount capability, affiliate tracking, referral code tracking, or a combination of the three. The design of the code used to accomplish this can vary greatly based on the needs of the system, which is why there is generally no … Continue reading "Capturing Referral…
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