Jess + CN
Established 2013Jess is our Director of Marketing Operations & Client Services, and a co-host on our weekly Marketing O’Clock podcast. She joined Cypress North in 2013 and works out of our Buffalo office.
Jess serves as a liaison between internal and external teams, collaborating closely with both to cultivate successful client-agency relationships. She oversees all relationships from the very beginning, facilitating the sales process and proposals, managing contracts, and onboarding. She continues to act as a point of contact to ensure we’re providing the best experience and results for all clients.
Beyond client services, Jess is a performance marketing generalist with expertise in both paid and organic strategy. In previous roles as a senior marketing manager, she led some of our largest client accounts, driving results with PPC campaigns, lead nurturing, and organic content.
For more than a decade, Jess has been a trusted voice and thought leader in the digital marketing community, keeping clients and colleagues alike updated on the news that impacts them via the Marketing O’Clock podcast.
Jess is a Western New York native and graduated with a Bachelor of Arts in communication studies from Niagara University before attending Syracuse University, where she earned her Master’s degree in television, radio, and film. Prior to joining Cypress North, she worked in series development, talent, and casting at MTV during the golden Jersey Shore era.
When Jess isn’t working or giving takes on the latest digital marketing news, she enjoys spending time outside, hanging out with her two beautiful children, and watching the entire Sons of Anarchy series on repeat. You may also find her slinging beers at Brewed & Bottled, the craft beer shop and bar she runs with her husband.
Jess is an amateur ornithologist, Limp Bizkit lover, Candy Crush professional, and hot sauce connoisseur who enjoys burning herself into oblivion with the hottest sauce she can find.
Expertise
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Content Marketing
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Organic Search
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Paid Search
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Social Media Marketing
Jess's Life At CN
Jess-isms
Check Out Some of Jess's Work
Jessica Budde
Vice President, Marketing Operations & Client Services, Cypress North
Written By Jess
Continuous Improvement Techniques for a Growth-Minded Agency
Learn some of the techniques our agency uses for continuous improvement, growth and learning, and building trust - both internally and with clients.
Managing the Client-Agency Relationship: An Approach to Success
A few months ago, we implemented a formalized internal structure for our client teams, designed to help us better serve and manage accounts. It’s a move that’s been well-received, both internally and externally, but one that took us a while […]
A Google Ads Budget Pacing Script For Controlling Multiple Budgets
Reality check: budget management in Google Ads is not easy. As every Google advertiser knows, from novice to seasoned professional, setting a daily budget for a campaign is not enough to keep your spending in check. Why? Because we live […]
Tracking Success- Guide to URL Value Tracking
Without proper tracking in place, it’s impossible to accurately measure the performance of your campaigns. This section covers UTM parameters including what they are, what you can track with them, and various options for implementation in Google Ads. Plus, our downloadable guide to ValueTrack parameters covers the values they return and the campaign types they’re compatible with.
Putting the “Ads” in Google Ads: A Complete Guide to Ad Types
After reading the previous sections, you are finally ready to create some ads! In this section, we’ll walk through all the ad types available for search, display, and video campaigns in Google ads. We’ll tell you how and where to set them up, best practices, responsive formats, image sizes, and character limits.
Put Your Campaigns to the Test: A Guide to Google Ads Experiments
In the previous sections, you’ve learned how to set your campaigns up for success, but the key to a fully optimized Google Ads account is experimentation. In this guide, we’ll break down strategies and best practices for Google Ads campaign experiments. Learn how to set up data-driven A/B testing in your account to find strategies that move the needle.
Taking Ad-vantage of Google Analytics New Conversion Probability Report
Not all site visitors are created equal. Some folks might come to your site because their mother sent them a link to something "interesting" (eye-roll Mom, I'm so not into that), while others might be doing some initial research on […]
Updated: How To Exclude Mobile Apps From Google Ads Display Campaigns
If you’ve been following us for a while, you’ll know we generally don’t like running ads on mobile apps. Don’t get us wrong, we love apps! They’ve made it easier than ever before to get information and connect with each […]
Google Ads Campaign Experiments: How To Properly Read Performance Stats & Avoid Reporting Confusion
Google Ads experiments are kind of my favorite thing. There's just something awesome about being able to test a new tactic against your tried-and-true campaign setup and see how said changes will impact performance using real-life user data. Ahh, sweet, […]
How To Automate Bid Adjustments Using The AdWords Weather Script
So You Can't Control the Weather... Are you a control freak? Do you relish the little things you have charge over and cringe at the thought of not being able to affect others? I am. I do. And this desire to […]
AdWords Ad Extensions: A Simplified Rundown Of Your Options, And Requirements
If you're running any AdWords campaigns, chances are you're using ad extensions (if you're not, you should be!). And that means you've probably got a few go-to extensions that you know well and use often. But if you're looking to […]
Firing Up Bing Ads? Crucial Differences Between Bing & AdWords To Consider When Setting Up Your Campaigns
Does Anyone Even Use Bing? As digital marketers we tend to hear this question on a weekly basis, if not more often. And while the mere idea that Bing exists is enough to shatter the worldview of many Google nerds/religious Chrome users, the […]
Time Flies & Terrible Lies: July Content Marketing Ideas...NOT
Sooooo, remember last month when I said: Come back again next month for some July-inspired content marketing ideas you can really sink your teeth into... you know, as if you were a T-Rex or something. Well, it appears that I […]
Candy, Cabins & Color TV: June-ified Content Marketing Ideas
Ermagerd! June is almost upon us. Is your editorial calendar up to snuff? If you waited until the last minute to plan out your content marketing for the month, you're in luck! We're here with our helpful post, just in […]
Packrats, Playoffs & Plenty Of Flowers: May Content Marketing Inspiration
Hey you! Did you know that in just one day... Boy I love that gif. It's been a pretty popular one around our office this week, you know, since it's the best way to ring in the month of May […]
Fools, Frogs & Furious 7: April Content Marketing Ideas
For those of you that spent the last month crying over my lack of content marketing post (just kidding, I love you all and appreciate that you were saddened by my absence), I have big news for you... I'M BACK […]
Friendship, Fat Tuesday & The Fish Bowl: Content Marketing Inspiration For February
Dear February, Just because you have less days than everyone else doesn't mean you're any less of a month. In fact, what I love so much about you is that you're just as chuck-full-o-nonsensical (and serious) observances as all the […]
Bubble Wrap, Bubble Baths & Belly Laughs: Content Marketing In January Fashion
The new year is fast approaching, and you know what that means... a brand new content marketing strategy for 2015! As you've likely gathered, we love nothing more than inspiring you to make great content. Baby New Year comes complete with […]
