DATA SOLUTIONS
Data provides the foundation for actionable insights that drive substantial business growth. To maximize the value of your data, it is crucial to have not only clean and compliant data sources but also the expertise to analyze and interpret them effectively.
Cypress North will help your business unlock its full potential through custom data strategies tailored to your specific needs. With extensive experience across various industries, our data analysts and engineers offer insights into industry best practices and innovative solutions that will drive your business forward. Partner with us to turn your data into a powerful asset for growth and success.
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DATA CONSULTING
Want to utilize data to maximize business performance but aren’t sure where to start? Cypress North’s data consulting services put expert data analysts and engineers at your side to assess your current data landscape, identify opportunities, and implement custom solutions to unlock your data's potential and propel your business forward.
DATA PRIVACY
Data privacy is the cornerstone of any compliant data strategy. Ensuring you're collecting and processing data in compliance with regional data privacy regulations is not just a legal obligation, but critical for maintaining your customer's trust. Our team will help you navigate the complex landscape of data privacy regulations and implement a solution that meets your specific business and legal requirements.
DATA ENGINEERING
Specializing in crafting scalable and cost-effective data infrastructure, Cypress North tailors solutions to fit your unique business requirements. Covering everything from data ingestion and integration to modeling and storage, we strive to build the most efficient, reliable, and budget-conscious data pipelines. With our data engineering services, your raw data becomes a strategic asset, delivering actionable insights that drive business growth.
DATA VISUALIZATION
Transform complex data into clear, actionable insights through Cypress North’s data visualization services. Our expert team crafts dynamic dashboards that are easily understood by all stakeholders, facilitating easy extraction of key insights. By enhancing data accessibility, we empower your team to make informed, data-driven decisions to propel your business growth.
BUSINESS INTELLIGENCE
Elevate your website and ad campaign performance with Cypress North’s data analytics services. We analyze user interactions through advanced analytics tools like Google Analytics 4 to optimize your website and boost conversions. Through AB testing tools like VWO, we refine your site based on analytics insights, ensuring continuous improvement. Partner with us for actionable data-driven strategies that drive real results.
AI & ML
Cypress North provides cutting-edge artificial intelligence and machine learning services tailored to your specific business needs. Our team develops and implements advanced algorithms that drive automation, enhance decision-making, and deliver predictive insights. Transform your operations and stay ahead of the competition with our innovative AI and ML solutions.
OUR PARTNERS
DATA RESOURCES
Is Google Analytics 4 a Tactical Move Away From Free Analytics?
There’s something fishy going on with the way that Google is handling GA4. To me, it’s playing out as a backdoor cash grab, hidden under a thin veil of a free and easy migration from UA.Â
Why You Should Set Up Google Analytics 4 Today
Let's face it. GA4 isn't GR8. Google Analytics 4 is a work in progress to put it kindly. However, in these final weeks of 2021 you have an opportunity to get GA4 installed and tuned up, giving your future self […]
How to Get Started with GA4: A Step-by-Step Guide
Need help setting up GA4 for your company or client’s website? Look no further! This post provides a step-by-step process for creating GA4 properties and best practices to make sure necessary events are tracked and the data flowing into GA4 are accurate.
How To Change Your Google Analytics Attribution Model in GA4
One of the biggest changes to Google Analytics has arrived in 2022 - the ability to change your Google Analytics attribution models. This is a first for Google Analytics as this attribution model change will not just apply to a […]
Getting Started With Google Tag Manager
What is Google Tag Manager? Google Tag Manager (GTM) is a tool that gives users a way to add code to a website without having to log in to the backend and manually add to the source code every time. […]
Exploring a New Dataset With Python: Part I
We’re taking it back to the basics in this article. Why? The day of a Digital Marketer is busy. We’re pulled in all sorts of different directions and are responsible for a lot of different things. In my personal experience, […]
Exploring a New Dataset With Python Part II: Using Seaborn To Visualize Data
Welcome to Part II of Exploring a new dataset with Python! If you missed Part I: The Basics, you can check it out here. In this article, we’ll be returning to our animal mug company’s dataset to continue our exploratory […]
Python & Google Analytics: Prepare Data For Analysis [ Jupyter Notebook Template]
To utilize the power of Python to manipulate and analyze your Google Analytics data, the first step is to transform your data into a clean DataFrame that’s ready for analysis. In this article, I’m going to show you how to […]
Pandas Groupby Function: Python for Digital Marketing
If you’ve been following along with our Python for Digital Marketing posts, you’ve imported data from Google Analytics into a Jupyter Notebook and may have even combined it with another dataset. If you’ve never been here in your entire life […]
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