The CN Blog

Our Thoughts On An Ever-Changing Industry

The digital landscape is constantly evolving, and it can be hard to keep up! The Cypress North blog is designed to keep you updated on the latest digital marketing news, tech developments, data analysis techniques, and creative trends.

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Why You Might Not Need an LLM to Leverage AI for Your Business

Many businesses looking to incorporate AI in their websites assume they need an LLM, but that’s not the case. Here’s why an embedding model may be enough for you.

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Listen to Marketing O'Clock, our weekly digital marketing podcast, to stay updated on the latest paid, organic, and social news.

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Video Tutorials To Get You Started

Video by: Greg Finn

3.26.2024

Paid Search Marketing

How to Target Users by App in Google Ads Campaigns

Learn how to set up custom segments with app targeting. Our digital marketing tutorial covers how to get started, best practices, common mistakes, and more.

Video by: Cole Soldwisch

4.28.2021

5 Ways To Extract Data From Google Smart Shopping Campaigns

Google's Smart Shopping campaigns have all the promise, but they don't have all the data, until now. Learn how to use reports and segments in Google Ads to squeeze all the available data out of your SSCs and how to use the data to drive more sales.

Video by: Sarah Burke

7.7.2020

How To Blend Data From More Than 5 Google Analytics Accounts In Google Data Studio

Have you ever wanted to blend data from 6 or more Google Analytics data sources in a Google Data studio report? Then, you probably know that Data Studio limits you to five GA sources. But, don't fret! In this tutorial, Sarah shows you how to use the Google Analytics add-on for Google Sheets to aggregate as much data as your heart desires to push into Data Studio.

Video by: Jess Budde

5.18.2020

Tackle B2B Digital Marketing Challenges

In this video tutorial, our very own Mark and Jess discuss common obstacles that B2B marketers face in the digital era and give proven strategies for tackling these challenges head on.

Video by: Cole Soldwisch

4.22.2020

Facebook Ads Dynamic Creative Tutorial

Dynamic Creative optimization for Facebook is an awesome multi-variant testing tool that is extremely useful to advertisers looking to test multiple creative assets, headlines, messages and more!