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By Christine Zirnheld
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What you need to know about automated extension changes and how to turn them off.  Automated extensions are one of the sneakiest forms of automation pushed on Google Ads advertisers,  and they are soon going to be pushed even more. These aren’t talked about as much as other automated features such as auto-applied recommendations, responsive … Continue reading "How to…

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By Nicole Waddington
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The best social media communities, podcasts, newsletters, and certifications for new digital marketers I didn’t know anything about digital marketing when I started as an intern at Cypress North earlier this year. Acronyms like SEO, CPA, and ROAS meant nothing to me. Attribution was the least of my concerns. And what is the big deal … Continue reading "23 Of…

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By Olive Caresosa
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Learn What Metrics to Include in PPC Reports. Then, Download Our Free Data Studio Dashboard Template! Let’s be real, pay per click advertising is all about data.  What campaigns are bringing in the most revenue? What landing pages are converting the best? What keywords are underperforming? Sometimes, seeing endless rows of data can get overwhelming, … Continue reading "What to…

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By Greg Finn
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Over the years, advertisers have flocked to Google Ads (formerly Google AdWords) due to the creativity, flexibility, reach, and targeting offered by the ad giant.  Google Ads was an empty canvas with unlimited opportunities. Over the years the platform has devolved from a canvas into a paint-by-numbers and recent changes over the past year have … Continue reading "Sorry Google,…

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By Christine Zirnheld
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Hear me out, I tested broad match keywords in Google Ads, and they’re actually converting. I know, I know, I’m the biggest hypocrite in history. If you’ve read my book or ever listened to me rant on Marketing O’Clock, you know that I am WAS not a fan of broad match keyword targeting in Google … Continue reading "Making the…

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By Katie Gaisser
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Pinterest – the land of dream wedding dresses, instant pot recipes, room inspo, and… SERPs? Pinterest is so much more than a social media platform. Yes, the platform allows users to like, share, and discover new content based on their interests. But, for advertisers, Pinterest has features that are unique to it as a social … Continue reading "Pinterest as…

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By Greg Finn
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You may already know you can create custom columns in the Google Ads online interface. But, if you’re anything like me, you may not always think about how you can leverage custom columns to surface essential Google Ads performance metrics, saving you time and a lot of clicks. Why Use Custom Columns? I began using … Continue reading "6 Google…

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By Jessica Budde
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Reality check: budget management in Google Ads is not easy. As every Google advertiser knows, from novice to seasoned professional, setting a daily budget for a campaign is not enough to keep your spending in check. Why? Because we live in a world where Google can spend up to 2x your campaign’s daily budget. When … Continue reading "A Google…

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By Olive Caresosa
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Google Ads may be the most multi-faceted Ad Platform available today. If you work in Google Ads regularly, you likely know that there are a multitude of ways to target that specific audience you desire. We’ve found a way to knock out two targeting methods with one set of content using both custom audiences & … Continue reading "How to…

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By Greg Finn
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Google Ads makes it really easy to see performance at the campaign or ad group level, but analyzing audience performance across multiple Google Ads campaigns is easier said than done. You’re left wondering…. What’s working well? What’s not? Combining like-minded campaign audience data can give you a better, more high-level view of how audiences are … Continue reading "How To…

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