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By Jessica Budde
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AdWords experiments are kind of my favorite thing. There's just something awesome about being able to test a new tactic against your tried-and-true campaign setup and see how said changes will impact performance using real-life user data. Ahh, sweet, sweet optimization. But while I could go on all day about how amazing campaign experiments are (ease of setup, actionable data,…

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By Sarah Burke
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Everyone knows that Spring is the perfect time of year to clean out your closets, dust behind items that you haven’t moved since before winter, and switch out the winter wear for your summer’s best (whether that means bright colors or just slightly lighter grays). While all of this motivational energy is running through your veins, why not send some…

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By Greg Finn
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This month Google officially changed the meaning the keyword match type Exact Match. This caused an uproar in the community and marked a notable change to the Google AdWords Platform. Overall, we were more than disappointed with this change as it inherently tricks advertisers and leads to Google making more money by adding matches. Here are a few takeaways that…

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By Greg Finn
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Retargeting is one of the most powerful tools available to advertisers. However, most companies aren't harnessing the full capacity available today. These 14 under-utilized tactics can help bolster your targeting, increase your ROAS, keep your brand top-of-mind, and recapture conversions you may have otherwise lost. 1) Make Sure To Use Email Retargeting Lists Sure, this might seem remedial, but it is…

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By Jessica Budde
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If you're running any AdWords campaigns, chances are you're using ad extensions (if you're not, you should be!). And that means you've probably got a few go-to extensions that you know well and use often. But if you're looking to beef up your arsenal and try something new, it can be a time consuming task to read through all of…

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By Jessica Budde
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Does Anyone Even Use Bing? As digital marketers we tend to hear this question on a weekly basis, if not more often. And while the mere idea that Bing exists is enough to shatter the worldview of many Google nerds/religious Chrome users, the reality is that there's a very large portion of the population that prefers Bing (this includes those folks using it…

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By Greg Finn
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Targeting the inbox has been a fixture in the marketing mix for the past decade. However, thanks to new targeting enhancements, emails addresses can now be used for even more marketing goodness. Email address can now be used to target previous customers and (opted in) contacts through the use of ads and custom audiences. This adds additional levels of reach and frequency for…

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