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By Jennifer Kaite
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 Subscribe July 20th, 2018 Watch this week’s episode of Marketing O’Clock with your hosts Greg Finn and Jess Budde to get your weekly dose of the biggest news from the digital marketing industry this week. Our main stories include news from Facebook Ads Manager making ad creation easier on mobile, Google Posts new “Call … Continue reading "New Features…

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By Jennifer Kaite
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Subscribe July 13th, 2018 Watch this week’s episode of Marketing O’Clock with your hosts Greg Finn and Jess Budde as they give you the rundown on some of the biggest news in the digital marketing industry this week (boy, there is a lot!). Our main stories include news from the keynote at Google Marketing Live, … Continue reading "Google Announces…

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By Jennifer Kaite
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 Subscribe   Watch this week’s episode of Marketing O’Clock and join Greg Finn and Cole Soldwisch today July 6th, 2018, as they give you the rundown on some of the biggest news in the digital marketing industry this week. Our main stories include a Facebook platform update, major updates to Snapchat ads manager, new … Continue reading "Facebook Platform…

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By Greg Finn
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Subscribe   Don’t miss what happened in the digital marketing industry on this week of June 24th, 2018. Join Greg Finn and Jess Budde as they give you the rundown on some of the biggest news in the digital marketing industry. Our main stories include a new look (and name) for AdWords, fun new Search … Continue reading "AdWords gets…

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By Jessica Budde
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AdWords experiments are kind of my favorite thing. There’s just something awesome about being able to test a new tactic against your tried-and-true campaign setup and see how said changes will impact performance using real-life user data. Ahh, sweet, sweet optimization. But while I could go on all day about how amazing campaign experiments are … Continue reading "AdWords Campaign…

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By Sarah Burke
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Everyone knows that Spring is the perfect time of year to clean out your closets, dust behind items that you haven’t moved since before winter, and switch out the winter wear for your summer’s best (whether that means bright colors or just slightly lighter grays). While all of this motivational energy is running through your … Continue reading "Clean Out…

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By Greg Finn
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This month Google officially changed the meaning the keyword match type Exact Match. This caused an uproar in the community and marked a notable change to the Google AdWords Platform. Overall, we were more than disappointed with this change as it inherently tricks advertisers and leads to Google making more money by adding matches. Here … Continue reading "Why Google’s…

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By Sarah Burke
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You’ve just set up a new PPC campaign in an account, and every time you log in to AdWords to see how it’s doing, you see that it hasn’t begun generating any impressions yet. This could be one minute after you set it up, one day after, one week after….and nothing. Before you let this … Continue reading "24 Reasons…

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