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By Greg Finn
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For a while, it seemed that nobody was ever going to catch up to Facebook from a targeting standpoint. Facebook’s ability to pinpoint specific users based on their behavior, demographics, or interests is still unmatched, but with the seemingly constant rollback of Facebook targeting options and advancements in targeting from Google Ads, that gap appears … Continue reading "Life Events…

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By Jessica Budde
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Not all site visitors are created equal. Some folks might come to your site because their mother sent them a link to something “interesting” (eye-roll Mom, I’m so not into that), while others might be doing some initial research on products like yours. Others still might be on the hunt for exactly what you sell, … Continue reading "Taking Ad-vantage…

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By Hope DiNatale
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In late 2018, news broke that rocked the marketing world, possibly changing the digital advertising landscape forever. Google Ads officially announced that advertisers can now choose pay for conversions (PFC) bidding.  Why was this so significant? For all the performance marketers who breathe, eat, and sleep conversions, bidding options in Google Ads left much to be … Continue reading "Deep Dive:…

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By Christine Shepherd
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All device targeting is not created equal. If your Google Ads campaign uses target CPA bidding and you’re prioritizing conversions from a certain device, we’re willing to bet you’re doing it wrong. We rarely see this stipulation highlighted when we research target CPA bidding, but the consequences of overlooking it could greatly impact a campaign’s cost-per-acquisition … Continue reading "Device Targeting…

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February 11th, 2019

Deep Dive: Reddit Ads Update

By Hope DiNatale
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With this Reddit Ads update, Reddit expressed interest in offering more options for marketers but did this update miss the mark? We’re diving deep into what the update includes, how to navigate it, and how you should adjust your Reddit Ads campaign strategy moving forward. The Update First, a new campaign objective was added: app installs … Continue reading "Deep Dive:…

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By Jessica Budde
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If you’ve been following us for a while, you’ll know we generally don’t like running ads on mobile apps. Don’t get us wrong, we love apps! They’ve made it easier than ever before to get information and connect with each other. However, with over 2 million apps in the Google Play store, running ads on … Continue reading "Updated: How…

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By Christine Shepherd
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The Pros Rampant Responsive One of the biggest boons for advertisers in 2018 was the ability to optimize campaigns by moving away from standard banner sizes and utilizing responsive display ad formats. The proliferation of flexible ads such as Facebook Dynamic Creative, Facebook Creative Hub & Google RDAs, has made life so much easier than … Continue reading "Digital Marketing…

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By Jennifer Kaite
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Find us on your favorite podcasting player: Apple, Google, Spotify, MP3 October 26th, 2018 Check out Marketing O’Clock in podcast form for a ‘hidden’ segment after the show [podcast only] or get your weekly dose of the biggest news from the digital marketing industry on our YouTube. Join us as we go over our main articles … Continue reading "New Way…

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By Jennifer Kaite
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Find us on your favorite podcasting player: Apple, Google, Spotify, MP3 October 19th, 2018 Check out Marketing O’Clock in podcast form for a ‘hidden’ segment after the show [podcast only] or get your weekly dose of the biggest news from the digital marketing industry on our YouTube. This week we talk about Pinterest shopping push for … Continue reading "New Product…

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By Jennifer Kaite
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 October 12th, 2018 Check out Marketing O’Clock in podcast form for a ‘hidden’ segment after the show [podcast only] or get your weekly dose of the biggest news from the digital marketing industry on our YouTube. From the new Google Home Hub to cracking down on spam call-only ads, Google spent the week announcing … Continue reading "New Google…

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