July 31st, 2023

Should Google Ads Recommendations Guarantee Broad Match Success?

Google is being overly aggressive with recommendations for broad match. Here's what you should know.

September 29th, 2022

How to Set Up a Google Ads Campaign Experiment

Guide to Setting Up Campaign Experiments In 2022 Goodbye, drafts! Early in 2022, Google Ads overhauled their campaign experiments, making it easier for advertisers to run A/B tests within the platform. This article will outline how to set up an experiment on the new and improved Google Ads experiment page. Why should you run a … Continue reading "How to…

February 24th, 2022

How to Opt-Out of All Automated Google Ads Extensions

What you need to know about automated extension changes and how to turn them off.  Automated extensions are one of the sneakiest forms of automation pushed on Google Ads advertisers,  and they are soon going to be pushed even more. These aren’t talked about as much as other automated features such as auto-applied recommendations, responsive … Continue reading "How to…

November 30th, 2021

23 Of The Best Resources For Starting A Digital Marketing Career

The best social media communities, podcasts, newsletters, and certifications for new digital marketers I didn’t know anything about digital marketing when I started as an intern at Cypress North earlier this year. Acronyms like SEO, CPA, and ROAS meant nothing to me. Attribution was the least of my concerns. And what is the big deal … Continue reading "23 Of…

October 25th, 2021

What to Include in a PPC Dashboard

Learn What Metrics to Include in PPC Reports. Then, Download Our Free Data Studio Dashboard Template! Let’s be real, pay per click advertising is all about data.  What campaigns are bringing in the most revenue? What landing pages are converting the best? What keywords are underperforming? Sometimes, seeing endless rows of data can get overwhelming, … Continue reading "What to…

September 24th, 2021

Sorry Google, There Are Benefits to Using Multiple Match Types when Using Broad Match with Smart Bidding

Over the years, advertisers have flocked to Google Ads (formerly Google AdWords) due to the creativity, flexibility, reach, and targeting offered by the ad giant.  Google Ads was an empty canvas with unlimited opportunities. Over the years the platform has devolved from a canvas into a paint-by-numbers and recent changes over the past year have … Continue reading "Sorry Google,…

August 31st, 2021

Making the Case for Broad Match

Hear me out, I tested broad match keywords in Google Ads, and they’re actually converting. I know, I know, I’m the biggest hypocrite in history. If you’ve read my book or ever listened to me rant on Marketing O’Clock, you know that I am WAS not a fan of broad match keyword targeting in Google … Continue reading "Making the…

June 29th, 2021

Pinterest as a Search Engine: An Advertisers’ Guide to Keyword Targeting in Pinterest Ads

Pinterest – the land of dream wedding dresses, instant pot recipes, room inspo, and… SERPs? Pinterest is so much more than a social media platform. Yes, the platform allows users to like, share, and discover new content based on their interests. But, for advertisers, Pinterest has features that are unique to it as a social … Continue reading "Pinterest as…

May 31st, 2021

6 Google Ads Custom Columns to Help Uncover More Data

You may already know you can create custom columns in the Google Ads online interface. But, if you’re anything like me, you may not always think about how you can leverage custom columns to surface essential Google Ads performance metrics, saving you time and a lot of clicks. Why Use Custom Columns? I began using … Continue reading "6 Google…

February 25th, 2021

A Google Ads Budget Pacing Script For Controlling Multiple Budgets

Reality check: budget management in Google Ads is not easy. As every Google advertiser knows, from novice to seasoned professional, setting a daily budget for a campaign is not enough to keep your spending in check. Why? Because we live in a world where Google can spend up to 2x your campaign’s daily budget. When … Continue reading "A Google…