Learn How To Set Up Automated Rules In Google Ads & When To Use Them In Your Account Automated rules in Google Ads are a feature that can make a digital marketer’s life a bit easier. Our agency uses automated rules quite frequently to optimize and better control campaigns. In this blog post, rule types … Continue reading "How to…
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Learn How To Import Campaigns Into Microsoft & Common Pitfalls To Watch Out For Building out campaigns in both Google and Microsoft Ads shouldn’t have to take up your whole day. This article will walk you through a comprehensive step-by-step of how to import Google Ads campaigns into Microsoft Advertising using a real-world example. We’ll … Continue reading "Importing Campaigns…
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Guide to Setting Up Campaign Experiments In 2022 Goodbye, drafts! Early in 2022, Google Ads overhauled their campaign experiments, making it easier for advertisers to run A/B tests within the platform. This article will outline how to set up an experiment on the new and improved Google Ads experiment page. Why should you run a … Continue reading "How to…
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Reality check: budget management in Google Ads is not easy. As every Google advertiser knows, from novice to seasoned professional, setting a daily budget for a campaign is not enough to keep your spending in check. Why? Because we live in a world where Google can spend up to 2x your campaign’s daily budget. When … Continue reading "A Google…
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