July 31st, 2023

Should Google Ads Recommendations Guarantee Broad Match Success?

Google is being overly aggressive with recommendations for broad match. Here's what you should know.

May 31st, 2022

Cypress North Team at SMX Advanced 2022

May has flown by here at Cypress North, full of new hires, clients, opportunities and a lot of preparation. In June I will be moderating a handful of panels at what should be the biggest search-focused digital marketing conference of the year, SMX Advanced. Best of all, this year Christine Zirnheld will be coming along … Continue reading "Cypress North…

December 17th, 2021

Why You Should Set Up Google Analytics 4 Today

Let’s face it. GA4 isn’t GR8. Google Analytics 4 is a work in progress to put it kindly. However, in these final weeks of 2021 you have an opportunity to get GA4 installed and tuned up, giving your future self a full year of data. If you listen to the chatter on the internet about … Continue reading "Why You…

September 24th, 2021

Sorry Google, There Are Benefits to Using Multiple Match Types when Using Broad Match with Smart Bidding

Over the years, advertisers have flocked to Google Ads (formerly Google AdWords) due to the creativity, flexibility, reach, and targeting offered by the ad giant.  Google Ads was an empty canvas with unlimited opportunities. Over the years the platform has devolved from a canvas into a paint-by-numbers and recent changes over the past year have … Continue reading "Sorry Google,…

May 31st, 2021

6 Google Ads Custom Columns to Help Uncover More Data

You may already know you can create custom columns in the Google Ads online interface. But, if you’re anything like me, you may not always think about how you can leverage custom columns to surface essential Google Ads performance metrics, saving you time and a lot of clicks. Why Use Custom Columns? I began using … Continue reading "6 Google…

October 29th, 2020

How To See Audience Performace Across Campaigns With Google Ads Reports

Google Ads makes it really easy to see performance at the campaign or ad group level, but analyzing audience performance across multiple Google Ads campaigns is easier said than done. You’re left wondering…. What’s working well? What’s not? Combining like-minded campaign audience data can give you a better, more high-level view of how audiences are … Continue reading "How To…

June 8th, 2020

Is Google Ads Close Variant Matching Moving Further Apart?

Looking at search terms that we’ve seen here recently, there is absolutely no doubt about it. Close Variants aren’t as close as they used to be. Is it a bug? Is it calculated? I’m not sure, but we’ve been fighting close variant bloat more than ever in our Google Ads accounts. Let me take you … Continue reading "Is Google…

March 18th, 2020

How Agencies Can Succeed in Uncertain Times

On Friday’s episode of Marketing O’Clock I tried to give some advice to agencies amidst these challenging times. In case you missed the show last week, you can see the clip & writeup below. Crisis strategies for company morale The reality of COVID-19 is setting in around the world. Uncertainty about the future is unsettling … Continue reading "How Agencies…

February 25th, 2020

Should You Hire A Digital Marketing Agency or Hire In-House: An Unbiased Breakdown

Many small businesses (SMBs) hit that point of growth where they know that they need digital marketing help. That is non-negotiable. But is it better to hire an in-house digital marketers or use an agency? This is an important conversation that we have fairly frequently, so we set out to make the ultimate list of pros and cons of hiring…

February 3rd, 2020

Jill Fecher Joins Our Growing Team

As we head further into 2020 here at Cypress North, a major focus is targeted growth. Not the traditional “just grow numbers for the sake of numbers” growth, but growth in how we serve our amazing clients. We are looking to grow better processes, management, lines of communication & most importantly – results. This focus … Continue reading "Jill Fecher…