April 29th, 2022

Moving Mountains (and Summiting Them!) with Lauren Molenda of Riveter Design

This month, I sat down with Lauren Molenda, co-owner and brand strategist at Riveter Design.  Her career has been across several different WNY agencies and gave her experience with a ton of our local talent! In 2017, she joined forces with Jordan Hegyi to reincorporate her freelance marketing and design agency. Lauren also recently traveled … Continue reading "Moving Mountains…

March 31st, 2022

Growing an Agency with Tricia Barrett of Crowley Webb & Praxis

This month, I sat down with Tricia Barrett, Chief Operating Officer at Crowley Webb and Praxis.  Tricia joined the full service communications agency in 2003 with a background in project management, client service, and operations. She now oversees Crowley Webb’s general agency operations and Praxis’ operations. We discuss the ways Crowley Webb have differentiated themselves … Continue reading "Growing an…

February 28th, 2022

To the Dark Side and Back: Discussing Agency and Client-Side POVs

This month, I spoke with Charlie Fashana, the Director of Marketing at AAA of Western and Central New York. Charlie’s career started in banking at HSBC and later First Niagara Bank. He moved over to the agency side for several years and is now back on the client side, informing marketing strategy and leading a … Continue reading "To the…

January 31st, 2022

Getting Down with Data: An Interview with Sarah Burke

This month, I sat down with Sarah Burke, Data & Analytics Manager at Cypress North to talk about our newest department. All About Sarah Sarah came to Cypress North a little over five years ago after spending two years focusing solely on SEO at her first job out of college. Starting off with us as … Continue reading "Getting Down…

December 30th, 2021

How We Build It: Website Process with Cypress North

This month, I sat down with Matt Mombrea, Chief Technical Officer at Cypress North to discuss the process of building a website for a client. We walk through every step, its importance, and how it edges us closer to a successful website. Off To The Races with the Discovery Phase Before we do anything, we … Continue reading "How We…

November 30th, 2021

Should You Hire an Agency or Build an In-House Team? A Conversation with Casie Gillette

This month, I sat down with Casie Gillette, Senior Director of Digital Marketing at KoMarketing to discuss her time working at both an agency and as an in-house marketer. Changing Perspectives After three years at KoMarketing early on in her career, Casie decided to take the leap and pursue an in-house marketing role. This role … Continue reading "Should You…

October 29th, 2021

An INTERN(al) Conversation: Two Employees’ Road from Graduation to Employment

This month, I sat down with our two Spring 2021 interns turned full-time employees, Nicole Waddington and Caleb Blodgett. We talk about the expectations of an intern going into an interview, making the internship valuable for both parties, creating a full time job opportunity from a temporary internship, and more. This episode is full of … Continue reading "An INTERN(al)…

September 30th, 2021

An Interview with Amalia Fowler, the Wholehearted Manager

This month, I sat down with Amalia Fowler, creator of The Wholehearted Manager newsletter, marketing agency veteran, and long-time people manager. We had a great time discussing management philosophies, leadership skills, and more! Getting Started in Management Amalia’s management journey started much earlier than most (at age 18!) when she became a supervisor after her … Continue reading "An Interview…

August 26th, 2021

Talking Agency Culture with a Cross-Cultural Agency. An Interview with Donnie Broxson, CEO of Acento

This month I had the amazing opportunity to sit down with long-time friend, and fellow agency professional, Donnie Broxson, to chat about agency culture, and his role as CEO of Acento Advertising, a Los Angeles-based advertising agency. Acento focuses on cross-cultural advertising and promotes diversity in language and culture within their projects. They have worked … Continue reading "Talking Agency…

July 28th, 2021

Forging Ahead: One Agency’s Pandemic Experiences

Over the past year, how we run our agency has evolved due to the COVID-19 pandemic. I joined the team only about a month before we had to shut down our office, but feel lucky that we were able to record this podcast together in person, about 15 months later. I sat down with co-founders … Continue reading "Forging Ahead:…