Over the past year, how we run our agency has evolved due to the COVID-19 pandemic. I joined the team only about a month before we had to shut down our office, but feel lucky that we were able to record this podcast together in person, about 15 months later. I sat down with co-founders … Continue reading "Forging Ahead:…
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Life hacks, fun memories, and a few horror stories from Cypress North’s resident moms. I sat down with two of my favorite fellow working mothers, Jess Budde and Christine Zirnheld (aka Shep!), to talk about their experiences on this month’s episode of The Agency Scoop. We had a great time comparing stories, sharing tips and … Continue reading "Working Like…
Read Article In this month’s episode of The Agency Scoop, Jess Budde interviews me so our listeners can learn more about my background, my role at the agency, and my life outside the podcast! It’s Coffee Talk + Professional Advice Jess and I could talk for hours about anything but we kept it short for you. Here’s … Continue reading "Meet the…
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Many B2B organizations are historically structured in silos where marketing and sales work separately. We’ve found that if sales and marketing can work better together, the results of everyone’s efforts are compounded. This sounds simple, but it’s not always easy. On this month’s episode of The Agency Scoop, Mark Saltarelli and I discuss sales and … Continue reading "Aligning Your…
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When looking for a digital marketing agency for your business to partner with, there is one essential question you need to ask. “Can this agency give me the results I need?” But as we all know, there are many other factors that can have weight in the decision-making process. One of these factors is the … Continue reading "What’s in…
Read ArticleIn this episode of The Agency Scoop, I chat with Pat Donovan, our Channel Account Manager at HubSpot, to breakdown the Partners Program and learn about what agencies should look for in a CRM and Marketing Automation platform for themselves and clients. What does HubSpot do and what is the Partners Program? An All In … Continue reading "Should You…
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The agency-client relationship is a two-way street. In this episode of The Agency Scoop, we cover qualities in clients that indicate a good fit, and any red flags to watch out for when someone is looking to find an agency. What makes a good client for an ad agency or development shop? A Good Product … Continue reading "Finding a…
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During a recent new client onboarding meeting here at Cypress North, the CMO of the company took the time to run through their guiding principles with us. It was a unique experience and had us thinking about taking our own Marketing Team’s guiding principles here at Cypress North and making them more permanent. We talk … Continue reading "Creating Guiding…
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