October 31st, 2023

Continuous Improvement Techniques for a Growth-Minded Agency
Learn some of the techniques our agency uses for continuous improvement, growth and learning, and building trust - both internally and with clients.
Read ArticleLearn some of the techniques our agency uses for continuous improvement, growth and learning, and building trust - both internally and with clients.
Read ArticleOn this month’s episode, Maggie and I talk about all things Barbie, our thoughts about the hit film of the summer (no spoilers!), and how we felt about their creative marketing tactics. Plus, we let you in on what’s happening behind the curtain from new clients, new hires, and new social marketing tactics. In our … Continue reading "How it…
Read ArticleIn this month’s episode, Maggie and I ‘thread the needle’ on Meta’s latest social media platform, including our opinions and experience of using the app for the first time. Plus, we dive into the uncertainty currently facing our economy and company’s decision making. In our main topic, we speak about unblurring the lines between vacations … Continue reading "Unlimited PTO…
Read ArticleOn this month’s episode of the Agency Scoop, Maggie and I discuss the usage of artificial intelligence search engines and why they are more of a resource rather than a replacement for employees. Plus, we share our hot takes on the idea of four day workweeks and if they even seem ‘remotely’ possible for agencies. … Continue reading "Agencies are…
Read ArticleOn this month’s episode of The Agency Scoop, Maggie and I discuss the state of our economy and how this is affecting companies and their marketing efforts, in house versus agency marketing services, and the rollout of our new client structure with our special guest, Jess Budde! Is Marketing Going Away For Businesses With the … Continue reading "Reimagining the…
Read ArticleIn this month’s episode of The Agency Scoop, Maggie and I discussed the latest artificial intelligence news and the trending concerns behind quiet quitting. Both of these topics are rising in popularity. Whether or not that’s a good thing is debatable. Is Chat GPT and Other AI Software of the Future? The big talk from … Continue reading "ChatGPT and…
Read ArticleA few months ago, we implemented a formalized internal structure for our client teams, designed to help us better serve and manage accounts. It’s a move that’s been well-received, both internally and externally, but one that took us a while to arrive at. Now that we’re in it, it’s hard to believe we ever operated … Continue reading "Managing the…
Read ArticleThe Agency Scoop is back with a new structure, new co-host, and new agency talk! This month, I sat down with Maggie Humphrey, Digital Marketing Manager, at Cypress North, to discuss the pros and cons of working from home and how this can impact employee and company performance. Meet my New Co-Host, Maggie Humphrey Maggie … Continue reading "New Year,…
Read ArticleThis month, I sat down with Barry Schwartz, CEO of web service firm Rusty Brick and founder of Search Engine Roundtable. His career began at age 14 when he joined his twin brother in starting a software development business. Their unofficial business started with local and small businesses by helping their businesses become more efficient … Continue reading "Building a…
Read ArticleThis month, I sat down with Lauren Molenda, co-owner and brand strategist at Riveter Design. Her career has been across several different WNY agencies and gave her experience with a ton of our local talent! In 2017, she joined forces with Jordan Hegyi to reincorporate her freelance marketing and design agency. Lauren also recently traveled … Continue reading "Moving Mountains…
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