Cypress North Blog

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Mothers, Moscato & Maleficent: Content Marketing Ideas For May

on April 22, 2014 by Content Marketing with 0 comments

Gather ’round the maypole, it’s time to do the monthly content marketing dance! Last month we encouraged you to stick out the rain and wait for better things to come. Well, the time is now! Flowers should be popping up, temperatures should be rising, and the unofficial start of summer (Memorial Day) is just around […]

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How to Find Conversion Time Lag Report in Google Analytics

on April 18, 2014 by Analytics with 0 comments

When it comes to analyzing conversions on your site, keep in mind that not everyone makes decisions the same way. Some people may visit your site, find what they’re looking for, and convert in one visit — that is, they make a purchase, subscribe to a newsletter, or fill out a contact form. For example: […]

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Interview: Tips & Tricks On How To Properly Market On Reddit

on April 11, 2014 by Social Media Marketing with 0 comments

Most marketers believe that Reddit will never work for them. That’s simply not true. I was recently asked some questions by David Kirkpatrick of MarketingSherpa alongside the great Brent Csutoras of Kairay Media. The interview covers the following Reddit-related topics: What marketers need to know Unique challenges that Marketers face on Reddit Actionable tactics and […]

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How To Exclude Mobile Apps From AdWords Display Campaigns

on April 3, 2014 by Search Engine Marketing with 0 comments

If you’re like me, you probably wish there were sweeping, easy solutions for everything. Sadly, more often than not, we’re left wishing and hoping in that regard. But when it comes to blocking your display ads from serving on mobile apps, AdWords has a one-step, quick fix that’s so easy you might just get that […]

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Determining Vendor Value: Why Price Is A Small Piece Of The Equation

on March 27, 2014 by General and Tags: with 0 comments

When I was rehabbing a house in Buffalo nearly five years ago, I had a tricky plumbing job that needed to be executed. I found two professional quotes and a “handyman” who also bid on the job. On a budget, I went with the handyman because he had better value. Right? Wrong. Not even two […]

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Easter, Earth & A Lunar Eclipse: April Content Marketing Ideas

on March 19, 2014 by Content Marketing with 1 comment

There’s no post about content marketing this month, I’m so over it… APRIL FOOLS! If you didn’t laugh at that, you’re forgiven. April fools jokes can be fun, but they don’t necessarily tickle everybody’s fancy. And if you’re one of those less-ticklish types, you’ll be pleased to know that there are a zillion other things April is […]

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