Cypress North Blog


Download or Disregard – Wishbone: A Guide to the “Hot” New App We Really Wish Would Go Away

on May 20, 2016 by General with 0 comments

App name: Wishbone Wishbones.  Those slimy crescent shaped bones that you and your siblings would fight over to break in half and see whose side was larger (and more importantly, whose wish would come true). That is loosely the thinking behind the new app Wishbone.  Create a posting comparing two things, and then have your friends, […]

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bing ads versus adwords

Firing Up Bing Ads? Crucial Differences Between Bing & AdWords To Consider When Setting Up Your Campaigns

on April 30, 2016 by Search Engine Marketing with 0 comments

Does Anyone Even Use Bing? As digital marketers we tend to hear this question on a weekly basis, if not more often. And while the mere idea that Bing exists is enough to shatter the worldview of many Google nerds/religious Chrome users, the reality is that there’s a very large portion of the population that prefers Bing (this […]

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Getting Started With Google Tag Manager

on March 31, 2016 by Search Engine Marketing with 0 comments

What is Google Tag Manager? Google Tag Manager (GTM) is a tool that gives users a way to add code to a website without having to log in to the backend and manually add to the source code every time. This takes web development and coding skills out of the equation, and is an easy […]

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500 Internal Server Error, readv() failed (104: Connection reset by peer) while reading upstream [Solved]

on March 24, 2016 by Programming, Technology, Web Programming & Development and Tags: , , , , with 0 comments

Running Nginx and PHP-FPM is a pretty great setup for the most part. One thing we’ve struggled with on occasion however are some problems with unclear error messages and non-obvious solutions. One of those instances involved the following generic error message in the nginx logs: 500 Internal Server Error,readv() failed (104: Connection reset by peer) […]

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how to use email targeting

How To Use Email Addresses For Ad Targeting On Google, Facebook & Twitter

on February 29, 2016 by Search Engine Marketing with 0 comments

Targeting the inbox has been a fixture in the marketing mix for the past decade. However, thanks to new targeting enhancements, emails addresses can now be used for even more marketing goodness. Email address can now be used to target previous customers and (opted in) contacts through the use of ads and custom audiences. This adds additional levels […]

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The Retargeting Playbook: The Ultimate Guide To Setting Up Successful Retargeted Ads

on January 31, 2016 by Search Engine Marketing with 0 comments

As an internet user, you’ve likely become accustomed to those ads that seem to follow you during all your digital travels. These ads are known as “retargeted” ads (or “remarketed” ads if you’re using Google) and help to keep your brand and product top of mind for users. Setting up these ads may seem tricky, […]

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