Cypress North Blog


Interview: Tips & Tricks On How To Properly Market On Reddit

on April 11, 2014 by Social Media Marketing with 0 comments

Most marketers believe that Reddit will never work for them. That’s simply not true. I was recently asked some questions by David Kirkpatrick of MarketingSherpa alongside the great Brent Csutoras of Kairay Media. The interview covers the following Reddit-related topics: What marketers need to know Unique challenges that Marketers face on Reddit Actionable tactics and […]

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adwords mobile apps featured

How To Exclude Mobile Apps From AdWords Display Campaigns

on April 3, 2014 by Search Engine Marketing with 0 comments

If you’re like me, you probably wish there were sweeping, easy solutions for everything. Sadly, more often than not, we’re left wishing and hoping in that regard. But when it comes to blocking your display ads from serving on mobile apps, AdWords has a one-step, quick fix that’s so easy you might just get that […]

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Determining Vendor Value: Why Price Is A Small Piece Of The Equation

on March 27, 2014 by General and Tags: with 0 comments

When I was rehabbing a house in Buffalo nearly five years ago, I had a tricky plumbing job that needed to be executed. I found two professional quotes and a “handyman” who also bid on the job. On a budget, I went with the handyman because he had better value. Right? Wrong. Not even two […]

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april featured image

Easter, Earth & A Lunar Eclipse: April Content Marketing Ideas

on March 19, 2014 by Content Marketing with 1 comment

There’s no post about content marketing this month, I’m so over it… APRIL FOOLS! If you didn’t laugh at that, you’re forgiven. April fools jokes can be fun, but they don’t necessarily tickle everybody’s fancy. And if you’re one of those less-ticklish types, you’ll be pleased to know that there are a zillion other things April is […]

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Q1 2014

Cypress North Q1 Update: News & Notes

on March 11, 2014 by Company News with 0 comments

Quarterly reports can be boring. They’re usually full of numbers, business-y jargon, and often lack captivating visuals. Well, that’s just not how we get down at Cypress North. As we wrap up Q1 of 2014, we wanted to recap of all the awesomeness that has happened since the new year. No Excel charts and no […]

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How To View Geographic & Location Data Directly Within Google AdWords

on March 7, 2014 by Search Engine Marketing with 0 comments

When it comes to AdWords, all locations are not created equal. It’s important to track which locations are converting — and which aren’t. With AdWords, you can increase or decrease bids based on the location you’re targeting, and diving into the geographic data can help you better spend your hard earned money. Of course this […]

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