Cypress North Blog

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Instagram for Business: Pros and Cons of Instagram’s Changing Platform

on August 31, 2016 by Content Marketing, Social Media, Social Media Marketing, Uncategorized with 0 comments

The Marriage of Facebook and Instagram Instagram has had quite the last 4 years.  When Facebook originally acquired Instagram for $1 billion in 2012, not much initially changed for the platform.  Nonetheless, it was clear that with Facebook’s back-to-back purchase of Instagram, and soon after going public, it had one word in mind: ads. Instagram maintained itself […]

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AdWords Ad Extensions

AdWords Ad Extensions: A Simplified Rundown Of Your Options, And Requirements

on July 31, 2016 by Search Engine Marketing with 2 comments

If you’re running any AdWords campaigns, chances are you’re using ad extensions (if you’re not, you should be!). And that means you’ve probably got a few go-to extensions that you know well and use often. But if you’re looking to beef up your arsenal and try something new, it can be a time consuming task […]

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Request Access

What to Do If You Accidentally Claimed a Facebook Page/Ad Account Instead of Requesting Access

on June 24, 2016 by Social Media, Social Media Marketing with 0 comments

Facebook Business Manager is a fantastic tool that makes managing clients a dream.  Companies can quickly give or terminate access to employees in a single location.  In order to perform this task however, access must be requested to an account. Before we begin, let’s take a step back.  Business Manager gives users two options for […]

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13 Tips For Getting The Most From Facebook Live Posts

on May 31, 2016 by Social Media, Social Media Marketing with 0 comments

In a world of decimated brand reach, a new tool has risen that brings Facebook exposure back. Facebook Live has arrived and has been a boon for marketers looking to attract eyeballs to brand posts. While this new post type is fairly straightforward (shoot some video live) there are some tips & tricks to optimizing […]

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Download or Disregard – Wishbone: A Guide to the “Hot” New App We Really Wish Would Go Away

on May 20, 2016 by General with 0 comments

App name: Wishbone Wishbones.  Those slimy crescent shaped bones that you and your siblings would fight over to break in half and see whose side was larger (and more importantly, whose wish would come true). That is loosely the thinking behind the new app Wishbone.  Create a posting comparing two things, and then have your friends, […]

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bing ads versus adwords

Firing Up Bing Ads? Crucial Differences Between Bing & AdWords To Consider When Setting Up Your Campaigns

on April 30, 2016 by Search Engine Marketing with 1 comment

Does Anyone Even Use Bing? As digital marketers we tend to hear this question on a weekly basis, if not more often. And while the mere idea that Bing exists is enough to shatter the worldview of many Google nerds/religious Chrome users, the reality is that there’s a very large portion of the population that prefers Bing (this […]

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