Work

Microsite
for Ask For Whipped

Project Goals

Ask for Whipped needed a way to keep their brand at the top of mind for shoppers. The company wanted to create awareness around their whipped icing product, showcasing it as a lighter alternative to other cake icing options.

They reached out to us for help building a new microsite and driving traffic to it organically so they could educate more consumers about whipped icing, encouraging them to ask about it at their local grocery stores. Once users got to the site, we needed to provide them with an interactive, entertaining site with a great scrolling experience.

Solutions/Deliverables

Animation
Branding
Display Advertising
illustration
Paid Social
Social Media Management
UI/UX Design

Ask For Whipped

UI/UX Design

To complete this project, we need to expand the existing brand guidelines to include a more modern design for the UI/UX. We also worked to incorporate the brand’s mascot, Whippy Worldwide.

Custom Animation

We also used an image of Whippy the mascot and created a custom animation to bring personality to a microsite we built for Ask for Whipped.

Strategy & Positioning Document

The strategy and positioning document we put together for this project outlines the focus and goals we settled on for the microsite we were building. The document laid out:

Personas & their buyer’s journeys
The value Asked for Whipped offers customers
The look and feel we wanted for the microsite

Design Direction Document

We also put together a design direction document that included crucial information on the anatomy of the site and the digital design, including the logo system, color palette, font, and site elements.

What They're Saying

“Graphic Design is visual problem solving. You have to wear multiple hats to see all possible perspectives. One design can look beautiful while another works great, the magic happens when it works beautifully.”

Jordan Siefer

Creative Director, Cypress North

“Cypress North has a wonderful company culture that is positive, collaborative, and innovative, which makes for a very inspiring and motivating work environment. One thing that sets this company apart is its commitment to staying on the cutting edge of marketing trends and technologies. As a team, we are always looking for new and innovative ways to help clients achieve their goals, which means we, as employees, are constantly learning and growing. There's a strong focus on teamwork, and everyone is encouraged to share their ideas and perspectives. The real sense of collaboration and support makes for a positive and productive work environment.”

Maggie Humphrey

Digital Marketing Manager, Cypress North

“We understand the complicated choice a client has to make, and if they are willing to bring us in, it is our mission to better understand their goals, clearly describe how we can help, and take the optimal route forward.”

Jon Nalewajek

Senior Software Engineer, Cypress North