For a while, it seemed that nobody was ever going to catch up to Facebook from a targeting standpoint. Facebook’s ability to pinpoint specific users based on their behavior, demographics, or interests is still unmatched, but with the seemingly constant rollback of Facebook targeting options and advancements in targeting from Google Ads, that gap appears … Continue reading "Life Events…
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Facebook has major news for advertisers. Come September 2019, account managers will no longer be able to set budgets at the Ad Set level in Facebook Ads. Instead, Facebook’s Campaign Budget Optimization will become the default setting for all campaigns, forcing advertisers to rely on the Campaign level when setting a budget. Read the official … Continue reading "Facebook Ads…
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Subscribe Don’t miss what happened in the digital marketing industry on this week of June 24th, 2018. Join Greg Finn and Jess Budde as they give you the rundown on some of the biggest news in the digital marketing industry. Our main stories include a new look (and name) for AdWords, fun new Search … Continue reading "AdWords gets…
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We are proud to introduce a new feature here at Cypress North – a light-hearted weekly news round-up of the news that you need to know about from the week – Marketing O’Clock. We are aiming to launch this each Friday (though they may be filmed a day or so ahead of time). Bookmark … Continue reading "Marketing O’Clock:…
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We are continuing to expand here at Cypress North and have two new members on the team here in Buffalo. Our exciting new additions are on both the marketing and development teams and will help to better serve our amazing customers. Not only will we be introducing our new teammates here, but we subjected each … Continue reading "Welcome, Brian…
Read ArticleFacebook’s Business Manager has been a boon for advertisers and agencies across the world. With simple sharing, no transferring of ownership, easy transition from client to client and easy employee access, there’s not a lot to complain about. The only issue that we have is the setup when dealing with non-savvy clients (and a potential … Continue reading "How To…
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This month Google officially changed the meaning of the keyword match type Exact Match. This caused an uproar in the community and marked a notable change to the Google AdWords Platform. Overall, we were more than disappointed with this change as it inherently tricks advertisers and leads to Google making more money by adding matches. … Continue reading "Why Google’s…
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Never have Facebook Groups been more prevalent than they are today. It seems like every podcast you listen to and site you visit is pushing fans, listeners, and visitors to follow along in a Facebook Group. It’s true, Facebook Groups have quite a few amazing features that frankly cannot be found elsewhere. With that, there … Continue reading "Why You…
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Retargeting is one of the most powerful tools available to advertisers. However, most companies aren’t harnessing the full capacity available today. These 14 under-utilized tactics can help bolster your targeting, increase your ROAS, keep your brand top-of-mind, and recapture conversions you may have otherwise lost. 1) Make Sure To Use Email Retargeting Lists Sure, this might … Continue reading "14 Advanced…
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Facebook Business Manager is a fantastic tool that makes managing clients a dream. Companies can quickly give or terminate access to employees in a single location. In order to perform this task however, access must be requested to an account. Before we begin, let’s take a step back. Business Manager gives users two options for … Continue reading "What to…
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