When looking for a digital marketing agency for your business to partner with, there is one essential question you need to ask. “Can this agency give me the results I need?” But as we all know, there are many other factors that can have weight in the decision-making process. One of these factors is the … Continue reading "What’s in…
Read ArticleIn this episode of The Agency Scoop, I chat with Pat Donovan, our Channel Account Manager at HubSpot, to breakdown the Partners Program and learn about what agencies should look for in a CRM and Marketing Automation platform for themselves and clients. What does HubSpot do and what is the Partners Program? An All In … Continue reading "Should You…
Read Article
The agency-client relationship is a two-way street. In this episode of The Agency Scoop, we cover qualities in clients that indicate a good fit, and any red flags to watch out for when someone is looking to find an agency. What makes a good client for an ad agency or development shop? A Good Product … Continue reading "Finding a…
Read Article
During a recent new client onboarding meeting here at Cypress North, the CMO of the company took the time to run through their guiding principles with us. It was a unique experience and had us thinking about taking our own Marketing Team’s guiding principles here at Cypress North and making them more permanent. We talk … Continue reading "Creating Guiding…
Read Article