June 30th, 2023

11 Signs It’s Time for a New Website

Is your website up to date and meeting the needs of your customers? Here are 11 signs that indicate your organization needs a new website that follows best practices.

May 10th, 2023

Is Google Analytics 4 a Tactical Move Away From Free Analytics?

There’s something fishy going on with the way that Google is handling GA4. To me, it’s playing out as a backdoor cash grab, hidden under a thin veil of a free and easy migration from UA. 

February 8th, 2023

Brand Refresh vs. Rebrand vs. New Brand: Which Do You Need?

Is your organization in need of a branding solution? Here's a breakdown of the differences between a brand refresh, a rebrand, and a new brand so you can decide which would work best for you.

January 31st, 2023

Managing the Client-Agency Relationship: An Approach to Success

A few months ago, we implemented a formalized internal structure for our client teams, designed to help us better serve and manage accounts. It’s a move that’s been well-received, both internally and externally, but one that took us a while to arrive at. Now that we’re in it, it’s hard to believe we ever operated … Continue reading "Managing the…

January 24th, 2023

7 Benefits of Hiring a Creative Agency Over a Full-Time Employee

If you’ve landed on this article, it’s likely you need help with creative services for your business and are trying to figure out if it’s best to hire more staff or work with a creative agency. I’ll admit – as the creative director at Cypress North, I’m a bit biased when it comes to this … Continue reading "7 Benefits…

December 30th, 2021

How We Build It: Website Process with Cypress North

This month, I sat down with Matt Mombrea, Chief Technical Officer at Cypress North to discuss the process of building a website for a client. We walk through every step, its importance, and how it edges us closer to a successful website. Off To The Races with the Discovery Phase Before we do anything, we … Continue reading "How We…

November 30th, 2021

Should You Hire an Agency or Build an In-House Team? A Conversation with Casie Gillette

This month, I sat down with Casie Gillette, Senior Director of Digital Marketing at KoMarketing to discuss her time working at both an agency and as an in-house marketer. Changing Perspectives After three years at KoMarketing early on in her career, Casie decided to take the leap and pursue an in-house marketing role. This role … Continue reading "Should You…

October 29th, 2021

An INTERN(al) Conversation: Two Employees’ Road from Graduation to Employment

This month, I sat down with our two Spring 2021 interns turned full-time employees, Nicole Waddington and Caleb Blodgett. We talk about the expectations of an intern going into an interview, making the internship valuable for both parties, creating a full time job opportunity from a temporary internship, and more. This episode is full of … Continue reading "An INTERN(al)…

September 30th, 2021

An Interview with Amalia Fowler, the Wholehearted Manager

This month, I sat down with Amalia Fowler, creator of The Wholehearted Manager newsletter, marketing agency veteran, and long-time people manager. We had a great time discussing management philosophies, leadership skills, and more! Getting Started in Management Amalia’s management journey started much earlier than most (at age 18!) when she became a supervisor after her … Continue reading "An Interview…

August 26th, 2021

Talking Agency Culture with a Cross-Cultural Agency. An Interview with Donnie Broxson, CEO of Acento

This month I had the amazing opportunity to sit down with long-time friend, and fellow agency professional, Donnie Broxson, to chat about agency culture, and his role as CEO of Acento Advertising, a Los Angeles-based advertising agency. Acento focuses on cross-cultural advertising and promotes diversity in language and culture within their projects. They have worked … Continue reading "Talking Agency…