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By Jessica Budde
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A few months ago, we implemented a formalized internal structure for our client teams, designed to help us better serve and manage accounts. It’s a move that’s been well-received, both internally and externally, but one that took us a while to arrive at. Now that we’re in it, it’s hard to believe we ever operated … Continue reading "Managing the…

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By Jill Fecher
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This month, I sat down with Matt Mombrea, Chief Technical Officer at Cypress North to discuss the process of building a website for a client. We walk through every step, its importance, and how it edges us closer to a successful website. Off To The Races with the Discovery Phase Before we do anything, we … Continue reading "How We…

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By Jill Fecher
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This month, I sat down with Casie Gillette, Senior Director of Digital Marketing at KoMarketing to discuss her time working at both an agency and as an in-house marketer. Changing Perspectives After three years at KoMarketing early on in her career, Casie decided to take the leap and pursue an in-house marketing role. This role … Continue reading "Should You…

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By Jill Fecher
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This month, I sat down with our two Spring 2021 interns turned full-time employees, Nicole Waddington and Caleb Blodgett. We talk about the expectations of an intern going into an interview, making the internship valuable for both parties, creating a full time job opportunity from a temporary internship, and more. This episode is full of … Continue reading "An INTERN(al)…

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By Jill Fecher
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This month, I sat down with Amalia Fowler, creator of The Wholehearted Manager newsletter, marketing agency veteran, and long-time people manager. We had a great time discussing management philosophies, leadership skills, and more! Getting Started in Management Amalia’s management journey started much earlier than most (at age 18!) when she became a supervisor after her … Continue reading "An Interview…

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By Jill Fecher
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This month I had the amazing opportunity to sit down with long-time friend, and fellow agency professional, Donnie Broxson, to chat about agency culture, and his role as CEO of Acento Advertising, a Los Angeles-based advertising agency. Acento focuses on cross-cultural advertising and promotes diversity in language and culture within their projects. They have worked … Continue reading "Talking Agency…

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