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By Sarah Burke
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Welcome to Part II of Exploring a new dataset with Python! If you missed Part I: The Basics, you can check it out here. In this article, we’ll be returning to our animal mug company’s dataset to continue our exploratory data analysis and answer some new questions about our dataset. We’ll be using Python’s Matplotlib … Continue reading "Exploring a…

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By Sarah Burke
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We’re taking it back to the basics in this article.  Why? The day of a Digital Marketer is busy. We’re pulled in all sorts of different directions and are responsible for a lot of different things. In my personal experience, it’s easy to get caught up in non-stop execution and forget that taking the time … Continue reading "Exploring a…

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By Sarah Burke
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If you’ve ever spent any time in a Google Analytics account, you’re all too familiar with the fact that the data isn’t always pretty. One exceptionally common scenario that us marketers run into all the time is page data being split up due to query parameters in the URL. It’s not uncommon for a landing … Continue reading "Strip Query…

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By Sarah Burke
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If you’ve been following along with our Python for Digital Marketing posts, you’ve imported data from Google Analytics into a Jupyter Notebook and may have even combined it with another dataset. If you’ve never been here in your entire life but are starting at a large dataset, you’re probably still in the right place. So … Continue reading "Pandas Groupby…

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By Sarah Burke
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Working in digital marketing, there are several reasons why you might want to combine two datasets from two different sources together. It could be combining Google Analytics data from two different accounts or properties, or turning two different reports into one super report – such as combining page data from Screaming Frog with data from … Continue reading "Using Python…

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By Sarah Burke
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To utilize the power of Python to manipulate and analyze your Google Analytics data, the first step is to transform your data into a clean DataFrame that’s ready for analysis. In this article, I’m going to show you how to do just that. After reading, you’ll be ready to get your data out of Google … Continue reading "Python &…

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By Sky Stage
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Data Studio Advanced Techniques: Introduction If you’re running any digital marketing campaigns, then you’re probably tracking their performance and the impact they have on the sales and/or marketing goals of your company as a whole. Most often, performance is tracked by manually entering multiple fields for each digital platform into an Excel or Google Sheets … Continue reading "Google Data…

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By Jessica Budde
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Not all site visitors are created equal. Some folks might come to your site because their mother sent them a link to something “interesting” (eye-roll Mom, I’m so not into that), while others might be doing some initial research on products like yours. Others still might be on the hunt for exactly what you sell, … Continue reading "Taking Ad-vantage…

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By Cypress North
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When it comes to analyzing conversions on your site, keep in mind that not everyone makes decisions the same way. Some people may visit your site, find what they’re looking for, and convert in one visit — that is, they make a purchase, subscribe to a newsletter, or fill out a contact form. For example: … Continue reading "How to…

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