May 10th, 2023

Is Google Analytics 4 a Tactical Move Away From Free Analytics?

There’s something fishy going on with the way that Google is handling GA4. To me, it’s playing out as a backdoor cash grab, hidden under a thin veil of a free and easy migration from UA. 

November 22nd, 2022

Data Lakes & Data Warehouses: What Are They? (& Why Your Company Probably Needs Both)

Data lakes and data warehouses have gained increased interest from organizations in recent years for their ability to support a single source of truth for data-driven decision-making across various departments. Understanding the strengths and applications of each is important not so you can choose one or the other, but to understand how they both play … Continue reading "Data Lakes…

April 21st, 2022

How to Get Started with GA4: A Step-by-Step Guide

Need help setting up GA4 for your company or client’s website? Look no further! This post provides a step-by-step process for creating GA4 properties and best practices to make sure necessary events are tracked and the data flowing into GA4 are accurate.

January 13th, 2022

How To Change Your Google Analytics Attribution Model in GA4

One of the biggest changes to Google Analytics has arrived in 2022 – the ability to change your Google Analytics attribution models. This is a first for Google Analytics as this attribution model change will not just apply to a singular report, but will change the conversion credit in all reports in the Property. And, … Continue reading "How To…

December 17th, 2021

Why You Should Set Up Google Analytics 4 Today

Let’s face it. GA4 isn’t GR8. Google Analytics 4 is a work in progress to put it kindly. However, in these final weeks of 2021 you have an opportunity to get GA4 installed and tuned up, giving your future self a full year of data. If you listen to the chatter on the internet about … Continue reading "Why You…

October 25th, 2021

What to Include in a PPC Dashboard

Learn What Metrics to Include in PPC Reports. Then, Download Our Free Data Studio Dashboard Template! Let’s be real, pay per click advertising is all about data.  What campaigns are bringing in the most revenue? What landing pages are converting the best? What keywords are underperforming? Sometimes, seeing endless rows of data can get overwhelming, … Continue reading "What to…

May 31st, 2021

6 Google Ads Custom Columns to Help Uncover More Data

You may already know you can create custom columns in the Google Ads online interface. But, if you’re anything like me, you may not always think about how you can leverage custom columns to surface essential Google Ads performance metrics, saving you time and a lot of clicks. Why Use Custom Columns? I began using … Continue reading "6 Google…

October 29th, 2020

How To See Audience Performace Across Campaigns With Google Ads Reports

Google Ads makes it really easy to see performance at the campaign or ad group level, but analyzing audience performance across multiple Google Ads campaigns is easier said than done. You’re left wondering…. What’s working well? What’s not? Combining like-minded campaign audience data can give you a better, more high-level view of how audiences are … Continue reading "How To…

October 8th, 2020

Install Google Analytics on Web Stories With the Official WordPress Plugin

You read that right – the moment we’ve all been waiting for is here! Google’s Web Stories plugin is out of beta and now offers the ability to install Google Analytics on Web Stories directly in the plugin.  If you were using the beta version of the plugin, you’re all too familiar with the fact … Continue reading "Install Google…

September 30th, 2020

Cross-Domain Tracking With Google Tag Manager: A Simple Guide

Cross-domain tracking can make your life a lot simpler if you find yourself having to analyze Google Analytics data from two different sites. It allows you to capture the full user journey from the moment they land on one domain even if they continue off to another.  And, if you love clean, accurate Google Analytics data … Continue reading "Cross-Domain Tracking…