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By Sarah Burke
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One of the biggest changes to Google Analytics has arrived in 2022 – the ability to change your Google Analytics attribution models. This is a first for Google Analytics as this attribution model change will not just apply to a singular report, but will change the conversion credit in all reports in the Property. And, … Continue reading "How To…

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By Greg Finn
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Let’s face it. GA4 isn’t GR8. Google Analytics 4 is a work in progress to put it kindly. However, in these final weeks of 2021 you have an opportunity to get GA4 installed and tuned up, giving your future self a full year of data. If you listen to the chatter on the internet about … Continue reading "Why You…

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By Olive Caresosa
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Learn What Metrics to Include in PPC Reports. Then, Download Our Free Data Studio Dashboard Template! Let’s be real, pay per click advertising is all about data.  What campaigns are bringing in the most revenue? What landing pages are converting the best? What keywords are underperforming? Sometimes, seeing endless rows of data can get overwhelming, … Continue reading "What to…

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By Greg Finn
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You may already know you can create custom columns in the Google Ads online interface. But, if you’re anything like me, you may not always think about how you can leverage custom columns to surface essential Google Ads performance metrics, saving you time and a lot of clicks. Why Use Custom Columns? I began using … Continue reading "6 Google…

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By Greg Finn
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Google Ads makes it really easy to see performance at the campaign or ad group level, but analyzing audience performance across multiple Google Ads campaigns is easier said than done. You’re left wondering…. What’s working well? What’s not? Combining like-minded campaign audience data can give you a better, more high-level view of how audiences are … Continue reading "How To…

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By Sarah Burke
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You read that right – the moment we’ve all been waiting for is here! Google’s Web Stories plugin is out of beta and now offers the ability to install Google Analytics on Web Stories directly in the plugin.  If you were using the beta version of the plugin, you’re all too familiar with the fact … Continue reading "Install Google…

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By Sarah Burke
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Cross-domain tracking can make your life a lot simpler if you find yourself having to analyze Google Analytics data from two different sites. It allows you to capture the full user journey from the moment they land on one domain even if they continue off to another.  And, if you love clean, accurate Google Analytics data … Continue reading "Cross-Domain Tracking…

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By Sarah Burke
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Why don't numbers from the multi-channel funnel reports match up with numbers for the same metrics in other Google Analytics reports? The discrepancy is largely due to differences in what Google considers direct traffic. Read our guide to gain a full understanding of attribution differences in Google Analytics reporting.

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By Sarah Burke
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Welcome to Part II of Exploring a new dataset with Python! If you missed Part I: The Basics, you can check it out here. In this article, we’ll be returning to our animal mug company’s dataset to continue our exploratory data analysis and answer some new questions about our dataset. We’ll be using Python’s Matplotlib … Continue reading "Exploring a…

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