Our blog

Thoughts on an ever-changing industry

By Jennifer Kaite
No Comments

Let’s be honest, working with Facebook Ads Manager can be difficult. It’s a cumbersome tool, and it’s not user-friendly. But Marketers are in luck, thanks to Facebook’s new Dynamic Creative Ads. Dynamic Creative allows advertisers to create thousands of ad variations and serve them across multiple placements to see what combination works best with their … Continue reading "The Ultimate…

Read Article
By Jennifer Kaite
No Comments

Dynamic remarketing is a powerful tool in your retargeting toolbox. This tag not only serves ads to users who have previously visited your site, but goes a step further to show ads for the specific products they’ve viewed on your site. You can use this to tailor specific messages to your audience to entice them … Continue reading "How To…

Read Article
By Greg Finn
No Comments

All of you pro AdWords users who routinely take on clients with many AdWords accounts for different promotions can breathe a collective sigh of relief. This week Google came out with a simple way to connect AdWords and Analytics in bulk! First things first. You must have a My Client Center account (MCC) with multiple accounts. … Continue reading "How To…

Read Article
By Greg Finn
No Comments

If you are a search pro using Bing, you’ll likely spend a good chunk of time living in the Bing Ads Editor. Much like Google’s AdWords Editor, this standalone desktop program saves advertisers time and energy by allowing for bulk and batch changes outside of the web platform. It also has an extremely useful feature … Continue reading "Keyword Research…

Read Article
By Cypress North
2 Comments

When it comes to analyzing conversions on your site, keep in mind that not everyone makes decisions the same way. Some people may visit your site, find what they’re looking for, and convert in one visit — that is, they make a purchase, subscribe to a newsletter, or fill out a contact form. For example: … Continue reading "How to…

Read Article
By Jessica Budde
4 Comments

If you’re like me, you probably wish there were sweeping, easy solutions for everything. Sadly, more often than not, we’re left wishing and hoping in that regard. But when it comes to blocking your display ads from serving on mobile apps, AdWords has a one-step, quick fix that’s so easy you might just get that … Continue reading "How To…

Read Article
By Greg Finn
No Comments

When it comes to AdWords, all locations are not created equal. It’s important to track which locations are converting — and which aren’t. With AdWords, you can increase or decrease bids based on the location you’re targeting, and diving into the geographic data can help you better spend your hard earned money. Of course this … Continue reading "How To…

Read Article
By Greg Finn
No Comments

The crux of a solid paid search campaign indubitably is the ad copy that drives the user to make the click. When auditing paid search campaigns from other companies, it is always a shock to see the (lack of) ad testing that is used. An A/B split test is an extremely simple way to test … Continue reading "How To…

Read Article
By Greg Finn
No Comments

When it comes to last year’s roll-out of enhanced campaigns in AdWords, one thing is for certain: the dayparting functionality is horrific. Maybe it’s Google trying to confuse low-level AdWords users to overspend, or maybe it’s an attempt to give users more control with the more terminal style offering. Either way, it’s a far cry from … Continue reading "How To…

Read Article
By Greg Finn
No Comments

While  Contextual, Behavioral, or Interest based ad placements aren’t the sexiest of the ads, they shouldn’t be left neglected. Sure, they aren’t as fancy as retargeted placements or social ads but as Paid Search Marketers know, these types of placements can have great value (if executed properly). One thing that we do on a regular basis … Continue reading "Clean Up…

Read Article

Search our blog

Start A Project

Categories