Our blog

Thoughts on an ever-changing industry

By Julia Meteer
No Comments

Learn How To Import Campaigns Into Microsoft & Common Pitfalls To Watch Out For Building out campaigns in both Google and Microsoft Ads shouldn’t have to take up your whole day. This article will walk you through a comprehensive step-by-step of how to import Google Ads campaigns into Microsoft Advertising using a real-world example. We’ll … Continue reading "Importing Campaigns…

Read Article
By Nicole Waddington
No Comments

The best social media communities, podcasts, newsletters, and certifications for new digital marketers I didn’t know anything about digital marketing when I started as an intern at Cypress North earlier this year. Acronyms like SEO, CPA, and ROAS meant nothing to me. Attribution was the least of my concerns. And what is the big deal … Continue reading "23 Of…

Read Article
By Kathleen Hagelberger
No Comments

SEO, Google Tag Manager Tracking, & Content Planning for a New Website There’s nothing quite like launching a beautiful, brand new website, but it is something that can have ugly consequences if not performed correctly. While marketers aren’t typically responsible for the design or development of a new website, they play an important role in … Continue reading "A Marketer’s…

Read Article
By Mark Saltarelli
No Comments

Think a digital marketer’s job is done after the conversion? Think again. Performance-based advertising and digital marketing aren’t just about generating traffic and conversions. It’s also about driving quality. It’s about producing a return. It’s about being able to directly tie efforts to results, especially for B2B.  How do you achieve all of this? By … Continue reading "How to…

Read Article
By Sarah Burke
No Comments

Why don't numbers from the multi-channel funnel reports match up with numbers for the same metrics in other Google Analytics reports? The discrepancy is largely due to differences in what Google considers direct traffic. Read our guide to gain a full understanding of attribution differences in Google Analytics reporting.

Read Article
By Greg Finn
No Comments

On Friday’s episode of Marketing O’Clock I tried to give some advice to agencies amidst these challenging times. In case you missed the show last week, you can see the clip & writeup below. Crisis strategies for company morale The reality of COVID-19 is setting in around the world. Uncertainty about the future is unsettling … Continue reading "How Agencies…

Read Article
By Greg Finn
No Comments

Many small businesses (SMBs) hit that point of growth where they know that they need digital marketing help. That is non-negotiable. But is it better to hire an in-house digital marketers or use an agency? This is an important conversation that we have fairly frequently, so we set out to make the ultimate list of pros and cons of hiring…

Read Article
By Andy Ames
No Comments

Countdown Customizers are an awesome, little known tool that can take your search ads to the next level. Having the power to create a sense of urgency for potential customers and move them down the conversion funnel can be a game-changer for search campaign performance. Today I’m going to explain why you should be including … Continue reading "How to…

Read Article
By Christine Zirnheld
1 Comment

All device targeting is not created equal. If your Google Ads campaign uses target CPA bidding and you’re prioritizing conversions from a certain device, we’re willing to bet you’re doing it wrong. We rarely see this stipulation highlighted when we research target CPA bidding, but the consequences of overlooking it could greatly impact a campaign’s cost-per-acquisition … Continue reading "Device Targeting…

Read Article

Search our blog

Start A Project

Categories