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By Mark Saltarelli
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Think a digital marketer’s job is done after the conversion? Think again. Performance-based advertising and digital marketing aren’t just about generating traffic and conversions. How do you achieve all of this? By making your CRM and Marketing Automation Platform a core part of your advertising and digital marketing strategy. If you want to get more … Continue reading "How to…

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By Sarah Burke
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Why don't numbers from the multi-channel funnel reports match up with numbers for the same metrics in other Google Analytics reports? The discrepancy is largely due to differences in what Google considers direct traffic. Read our guide to gain a full understanding of attribution differences in Google Analytics reporting.

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By Greg Finn
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On Friday’s episode of Marketing O’Clock I tried to give some advice to agencies amidst these challenging times. In case you missed the show last week, you can see the clip & writeup below. Crisis strategies for company morale The reality of COVID-19 is setting in around the world. Uncertainty about the future is unsettling … Continue reading "How Agencies…

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By Greg Finn
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Many small businesses (SMBs) hit that point of growth where they know that they need digital marketing help. That is non-negotiable. But is it better to hire an in-house digital marketers or use an agency? This is an important conversation that we have fairly frequently, so we set out to make the ultimate list of pros and cons of hiring…

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By Andy Ames
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Countdown Customizers are an awesome, little known tool that can take your search ads to the next level. Having the power to create a sense of urgency for potential customers and move them down the conversion funnel can be a game-changer for search campaign performance. Today I’m going to explain why you should be including … Continue reading "How to…

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By Christine Zirnheld
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All device targeting is not created equal. If your Google Ads campaign uses target CPA bidding and you’re prioritizing conversions from a certain device, we’re willing to bet you’re doing it wrong. We rarely see this stipulation highlighted when we research target CPA bidding, but the consequences of overlooking it could greatly impact a campaign’s cost-per-acquisition … Continue reading "Device Targeting…

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By Jessica Budde
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If you’ve been following us for a while, you’ll know we generally don’t like running ads on mobile apps. Don’t get us wrong, we love apps! They’ve made it easier than ever before to get information and connect with each other. However, with over 2 million apps in the Google Play store, running ads on … Continue reading "Updated: How…

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By Jennifer Kaite
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Let’s be honest, working with Facebook Ads Manager can be difficult. It’s a cumbersome tool, and it’s not user-friendly. But Marketers are in luck, thanks to Facebook’s new Dynamic Creative Ads. Dynamic Creative allows advertisers to create thousands of ad variations and serve them across multiple placements to see what combination works best with their … Continue reading "The Ultimate…

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By Jennifer Kaite
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Dynamic remarketing is a powerful tool in your retargeting toolbox. This tag not only serves ads to users who have previously visited your site, but goes a step further to show ads for the specific products they’ve viewed. You can use this to tailor specific messages to your audience to entice them to come back … Continue reading "How To…

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By Jennifer Kaite
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 Have you ever wanted to see query and landing page data in one spot? Now, I know what you’re thinking… can’t you view a list of queries and pages in Search Console and Google Analytics? Yes, you absolutely can but there is not an option to view them together.  Search Console allows you to see … Continue reading "How To…

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