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By Greg Finn
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All of you pro AdWords users who routinely take on clients with many AdWords accounts for different promotions can breathe a collective sigh of relief. This week Google came out with a simple way to connect AdWords and Analytics in bulk! First things first. You must have a My Client Center account (MCC) with multiple accounts. Second, you must have access…

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By Greg Finn
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If you are a search pro using Bing, you'll likely spend a good chunk of time living in the Bing Ads Editor. Much like Google's AdWords Editor, this standalone desktop program saves advertisers time and energy by allowing for bulk and batch changes outside of the web platform. It also has an extremely useful feature that estimates overall impressions, clicks…

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By Cypress North
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When it comes to analyzing conversions on your site, keep in mind that not everyone makes decisions the same way. Some people may visit your site, find what they're looking for, and convert in one visit -- that is, they make a purchase, subscribe to a newsletter, or fill out a contact form. For example: I want to buy these…

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By Jessica Budde
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If you're like me, you probably wish there were sweeping, easy solutions for everything. Sadly, more often than not, we're left wishing and hoping in that regard. But when it comes to blocking your display ads from serving on mobile apps, AdWords has a one-step, quick fix that's so easy you might just get that warm and fuzzy feeling inside.…

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By Greg Finn
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When it comes to AdWords, all locations are not created equal. It's important to track which locations are converting -- and which aren't. With AdWords, you can increase or decrease bids based on the location you're targeting, and diving into the geographic data can help you better spend your hard earned money. Of course this data can be found quickly…

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By Greg Finn
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The crux of a solid paid search campaign indubitably is the ad copy that drives the user to make the click. When auditing paid search campaigns from other companies, it is always a shock to see the (lack of) ad testing that is used. An A/B split test is an extremely simple way to test a baseline ad against a…

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By Greg Finn
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When it comes to last year's roll-out of enhanced campaigns in AdWords, one thing is for certain: the dayparting functionality is horrific. Maybe it's Google trying to confuse low-level AdWords users to overspend, or maybe it's an attempt to give users more control with the more terminal style offering. Either way, it's a far cry from the beautifully-designed former ad scheduling…

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By Greg Finn
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While  Contextual, Behavioral, or Interest based ad placements aren't the sexiest of the ads, they shouldn't be left neglected. Sure, they aren't as fancy as retargeted placements or social ads but as Paid Search Marketers know, these types of placements can have great value (if executed properly). One thing that we do on a regular basis when doing any type of…

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By Cypress North
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What email should I use when setting up new social accounts? How do I give my SEO firm access to manage my social accounts? I have multiple Google+ Pages and Profiles -- help! Because we help businesses in all aspects of internet marketing, including building social media presences from scratch, we have lots of experience when it comes to the set up…

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By Greg Finn
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As paid search marketers, our number one goal is to spend efficiently for our clients. While we strive on being as lean and targeted as possible, many out of the box settings from the Ad Networks don't aid this process without some tweaking. From high dollar, high volume keywords to important one-offs we want to make sure that we are…

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