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By Greg Finn
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Targeting the inbox has been a fixture in the marketing mix for the past decade. However, thanks to new targeting enhancements, emails addresses can now be used for even more marketing goodness. Email address can now be used to target previous customers and (opted in) contacts through the use of ads and custom audiences. This adds additional levels of reach and frequency for…

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By Greg Finn
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As an internet user, you’ve likely become accustomed to those ads that seem to follow you during all your digital travels. These ads are known as “retargeted” ads (or “remarketed” ads if you're using Google) and help to keep your brand and product top of mind for users. Setting up these ads may seem tricky, but they're easier than you…

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