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By Cypress North
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The Pros Rampant Responsive One of the biggest boons for advertisers in 2018 was the ability to optimize campaigns by moving away from standard banner sizes and utilizing responsive display ad formats. The proliferation of flexible ads such as Facebook Dynamic Creative, Facebook Creative Hub & Google RDAs, has made life so much easier than … Continue reading "Digital Marketing…

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By Jennifer Kaite
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Square, small square, banner, leaderboard, inline rectangle, skyscraper, wide skyscraper…and the list goes on. If you’ve uploaded Google Display Ads before, you’re familiar with the arduous process of creating and uploading multiple size variations of the same ad to fit all available space and get the best results. You may ask yourself… Which image is the best? … Continue reading "Use Responsive…

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By Jennifer Kaite
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Dynamic remarketing is a powerful tool in your retargeting toolbox. This tag not only serves ads to users who have previously visited your site, but goes a step further to show ads for the specific products they’ve viewed on your site. You can use this to tailor specific messages to your audience to entice them … Continue reading "How To…

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By Greg Finn
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Targeting the inbox has been a fixture in the marketing mix for the past decade. However, thanks to new targeting enhancements, emails addresses can now be used for even more marketing goodness. Email address can now be used to target previous customers and (opted in) contacts through the use of ads and custom audiences. This adds additional levels … Continue reading "How To…

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By Greg Finn
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As an internet user, you’ve likely become accustomed to those ads that seem to follow you during all your digital travels. These ads are known as “retargeted” ads (or “remarketed” ads if you’re using Google) and help to keep your brand and product top of mind for users. Setting up these ads may seem tricky, … Continue reading "The Retargeting…

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