Is your site compatible with website accessibility guidelines? Use these tools to benchmark and identify improvement opportunities. Website accessibility is often overlooked, but it shouldn’t be. According to CDC estimates, 61 million adults in the United States alone live with some sort of disability – that’s larger than the population of the states of New … Continue reading "Testing Website…
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The best social media communities, podcasts, newsletters, and certifications for new digital marketers I didn’t know anything about digital marketing when I started as an intern at Cypress North earlier this year. Acronyms like SEO, CPA, and ROAS meant nothing to me. Attribution was the least of my concerns. And what is the big deal … Continue reading "23 Of…
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SEO, Google Tag Manager Tracking, & Content Planning for a New Website There’s nothing quite like launching a beautiful, brand new website, but it is something that can have ugly consequences if not performed correctly. While marketers aren’t typically responsible for the design or development of a new website, they play an important role in … Continue reading "A Marketer’s…
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Let’s face it, for some companies Portable Document Formats (PDFs) are an unfortunate necessity. From sell sheets and downloadable product flyers, to manuals and tutorials – PDFs have secured a spot in our lives, and there are some tips and tricks that can be implemented to secure a spot in the Search Engine Results Pages … Continue reading "SEO for…
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If you’ve been following us for a while, you’ll know we generally don’t like running ads on mobile apps. Don’t get us wrong, we love apps! They’ve made it easier than ever before to get information and connect with each other. However, with over 2 million apps in the Google Play store, running ads on … Continue reading "Updated: How…
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The Pros Rampant Responsive One of the biggest boons for advertisers in 2018 was the ability to optimize campaigns by moving away from standard banner sizes and utilizing responsive display ad formats. The proliferation of flexible ads such as Facebook Dynamic Creative, Facebook Creative Hub & Google RDAs, has made life so much easier than … Continue reading "Digital Marketing…
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Does Anyone Even Use Bing? As digital marketers we tend to hear this question on a weekly basis, if not more often. And while the mere idea that Bing exists is enough to shatter the worldview of many Google nerds/religious Chrome users, the reality is that there’s a very large portion of the population that prefers Bing (this … Continue reading "Firing Up…
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What is Google Tag Manager? Google Tag Manager (GTM) is a tool that gives users a way to add code to a website without having to log in to the backend and manually add to the source code every time. This takes web development and coding skills out of the equation, and is an easy … Continue reading "Getting Started…
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As an internet user, you’ve likely become accustomed to those ads that seem to follow you during all your digital travels. These ads are known as “retargeted” ads (or “remarketed” ads if you’re using Google) and help to keep your brand and product top of mind for users. Setting up these ads may seem tricky, … Continue reading "The Retargeting…
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The time has come — Google is finally allowing users with Google+ Business Pages to connect the page with the Google+ local listing (also known as Google Places) on Google Maps. Confused already? Yeah, us, too. But we’ll save that venting for another time. Today we want to focus on helping you consolidate two of … Continue reading "How to…
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