The beauty of Google products is just how well they work together. However, many times getting products to speak with each other can be a beast. Every time we set up a new AdWords account we make sure to track via Google Analytics by using the “Auto-tagging” feature in AdWords. This allows for full data … Continue reading "How To…
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YouTube Annotations is a powerful marketing tool that can be used to increase engagement, viewership, and subscribers to your videos and YouTube channel. Using video annotations, there are a variety of options that allow you to direct traffic, provide general context or information, and help users navigate to where you want them to go. It’s … Continue reading "How to…
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It used to be that you needed a web developer to modify your site’s code in order to add structured data tags — and in more advanced cases, you probably still do. However, for simple semantic tagging of common things like a title and image, Google built a handy tool that helps webmasters tag basic … Continue reading "How to…
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The role of news and search has been a complicated relationship over the years. A strong presence in Google News will help drive significant traffic from the SERPs, yet are tallied as referral traffic in Google Analytics. From a search standpoint, we help companies with news optimization and want to accurately track the progress of … Continue reading "Find What…
Read ArticlePicture this sad story: A non-tech savvy company hired an SEO firm to provide services. Without telling the site owner, the firm did the least amount of work that would garner the most results. What was provided was an SEO dis-service as the site is now plagued by boatloads of spammy links. This happens all … Continue reading "How To…
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Google Places. Google+ Pages. Google+ Local tab. Um, yeah. Don’t worry. You aren’t alone in feeling somewhat disoriented and confused by all the changes happening at Google and Google+. The short story is that Google Places has been replaced by Google+ Local pages, which means that there is now a Local tab on your Google+ … Continue reading "How to…
Read ArticleLast week Google announced new remarketing through Google Analytics instead of the traditional AdWords remarketing code. This is important as pages on the site can be targeted without generating and implementing different codes for each section. Instead, user will be able to add any page right from analytics. AdWords Remarketing To see your current re-marketing audience, click on … Continue reading "How To…
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Google’s Certification Program is supposed to help separate the quality professional companies from posers. A full Learning Center exists to help train advertisers. By taking a few tests, users or companies can become certified (there are also a few requirements that go along with it as well.) While the idea behind the program is great, the tests … Continue reading "Dear Google,…
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It’s always fun when I get to share two of our favorite things here at Cypress North: a brand new shiny website and great search traffic results. The second is a result of the first, but we’ll get into that later. New Website for Buffalo Niagara Medical Campus We”ll start with the new website. We’re … Continue reading "Buffalo Niagara…
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If you are a small business that has yet to take full advantage of what the internet has to offer then this is your wake up call. For many business owners, a quality online presence is an afterthought. Recently, I was shocked to see how many businesses had outdated, unprofessional websites and little to no … Continue reading "The Importance…
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