Tackle B2B Digital Marketing Challenges
In this video tutorial, our very own Mark and Jess discuss common obstacles that B2B marketers face in the digital era and give proven strategies for tackling these challenges head on.
Want to learn more? Download our Ultimate Playbook for B2B digital marketing challenges. This all encompassing guide will giving you proven strategies to help you find your ideal audience, deliver the right messaging, nurture leads, convert prospects, and accurately measure success.
Meet the Author
Jess Budde
Jess is our Director of Marketing Operations & Client Services, and a co-host on our weekly Marketing O’Clock podcast. She joined Cypress North in 2013 and works out of our Buffalo office.
Jess serves as a liaison between internal and external teams, collaborating closely with both to cultivate successful client-agency relationships. She oversees all relationships from the very beginning, facilitating the sales process and proposals, managing contracts, and onboarding. She continues to act as a point of contact to ensure we’re providing the best experience and results for all clients.
Beyond client services, Jess is a performance marketing generalist with expertise in both paid and organic strategy. In previous roles as a senior marketing manager, she led some of our largest client accounts, driving results with PPC campaigns, lead nurturing, and organic content.
For more than a decade, Jess has been a trusted voice and thought leader in the digital marketing community, keeping clients and colleagues alike updated on the news that impacts them via the Marketing O’Clock podcast.
Jess is a Western New York native and graduated with a Bachelor of Arts in communication studies from Niagara University before attending Syracuse University, where she earned her Master’s degree in television, radio, and film. Prior to joining Cypress North, she worked in series development, talent, and casting at MTV during the golden Jersey Shore era.
When Jess isn’t working or giving takes on the latest digital marketing news, she enjoys spending time outside, hanging out with her two beautiful children, and watching the entire Sons of Anarchy series on repeat. You may also find her slinging beers at Brewed & Bottled, the craft beer shop and bar she runs with her husband.
Jess is an amateur ornithologist, Limp Bizkit lover, Candy Crush professional, and hot sauce connoisseur who enjoys burning herself into oblivion with the hottest sauce she can find.