August 28th, 2023

How it Began: Starting an Agency with Greg Finn and Matt Mombrea of Cypress North

On this month’s episode, Maggie and I talk about all things Barbie, our thoughts about the hit film of the summer (no spoilers!), and how we felt about their creative marketing tactics. Plus, we let you in on what’s happening behind the curtain from new clients, new hires, and new social marketing tactics. In our … Continue reading "How it…

July 21st, 2023

Unlimited PTO and Workcations: Paradise or Pitfall?

In this month’s episode, Maggie and I ‘thread the needle’ on Meta’s latest social media platform, including our opinions and experience of using the app for the first time. Plus, we dive into the uncertainty currently facing our economy and company’s decision making. In our main topic, we speak about unblurring the lines between vacations … Continue reading "Unlimited PTO…

June 30th, 2023

11 Signs It’s Time for a New Website

Is your website up to date and meeting the needs of your customers? Here are 11 signs that indicate your organization needs a new website that follows best practices.

May 5th, 2023

Agencies are Eliminating their College Requirements in 2023

On this month’s episode of the Agency Scoop, Maggie and I discuss the usage of artificial intelligence search engines and why they are more of a resource rather than a replacement for employees. Plus, we share our hot takes on the idea of four day workweeks and if they even seem ‘remotely’ possible for agencies. … Continue reading "Agencies are…

April 12th, 2023

Reimagining the Agency Account Team Structure

On this month’s episode of The Agency Scoop, Maggie and I discuss the state of our economy and how this is affecting companies and their marketing efforts, in house versus agency marketing services, and the rollout of our new client structure with our special guest, Jess Budde! Is Marketing Going Away For Businesses With the … Continue reading "Reimagining the…

March 1st, 2023

ChatGPT and Quiet Quitting

In this month’s episode of The Agency Scoop, Maggie and I discussed the latest artificial intelligence news and the trending concerns behind quiet quitting. Both of these topics are rising in popularity. Whether or not that’s a good thing is debatable. Is Chat GPT and Other AI Software of the Future? The big talk from … Continue reading "ChatGPT and…

February 8th, 2023

Brand Refresh vs. Rebrand vs. New Brand: Which Do You Need?

Is your organization in need of a branding solution? Here's a breakdown of the differences between a brand refresh, a rebrand, and a new brand so you can decide which would work best for you.

January 31st, 2023

Managing the Client-Agency Relationship: An Approach to Success

A few months ago, we implemented a formalized internal structure for our client teams, designed to help us better serve and manage accounts. It’s a move that’s been well-received, both internally and externally, but one that took us a while to arrive at. Now that we’re in it, it’s hard to believe we ever operated … Continue reading "Managing the…

January 18th, 2023

New Year, New Scoop! Working Hard and Sometimes Remotely

The Agency Scoop is back with a new structure, new co-host, and new agency talk! This month, I sat down with Maggie Humphrey, Digital Marketing Manager, at Cypress North, to discuss the pros and cons of working from home and how this can impact employee and company performance. Meet my New Co-Host, Maggie Humphrey Maggie … Continue reading "New Year,…

May 31st, 2022

Building a Software Agency with Barry Schwartz

This month, I sat down with Barry Schwartz, CEO of web service firm Rusty Brick and founder of Search Engine Roundtable. His career began at age 14 when he joined his twin brother in starting a software development business. Their unofficial business started with local and small businesses by helping their businesses become more efficient … Continue reading "Building a…