LinkedIn Ads is certainly not the first place B2B marketers think to spend their video budget, but it should be! Yes, I know. LinkedIn at face value is a pricey platform in general. However, I’ve found LinkedIn Video Ads are the exception if worked into a larger brand effort or lead generation strategy. I’ve seen … Continue reading "Why You…
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These seemingly small, easy to overlook best practices will lower your ad spend and CPA. As many seasoned B2B advertisers know, LinkedIn’s powerful professional targeting and niche audience segmentation is hard to beat for business advertising. But if you’re a beginner to the platform, you will quickly notice that CPC (cost per click) costs tend … Continue reading "5 Simple…
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We are often asked why we named our company “Cypress North”. The truth is, naming a company is tough. So we started simple. We’re located in the Northern U.S. and both partners who started the company are fans of the outdoors and trees specifically. From dogwoods to maples, magnolias to pin oaks, trees are amazing. … Continue reading "Cypress North:…
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LinkedIn is an incredible tool for B2B marketers due to its unique targeting; namely professional information like job titles and company industries. I’m sure you’ve spent precious time crafting your audiences, but targeting is just the beginning. Arguably, audience exclusions play an even more important role than targeting. Having the right exclusions can make or … Continue reading "Precisely Target…
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Thanks to the team over at Shopify, launching an e-commerce site is easier than ever. It can be affordable, quick to learn, and is built for mobile without the headache of software development and coding. While launching a Shopify site can be relatively painless, increasing traffic, improving conversion rates, and driving profitability can be a … Continue reading "6 Strategies…
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Subscribe August 10th, 2018 Check your watch because it’s time for Marketing O’Clock with Greg Finn and Jess Budde! Watch this episode to get your weekly dose of the biggest news from the digital marketing industry this week. Medic! The results of last week’s core algorithm are in, and the early indicators look to … Continue reading "Google Medic!…
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On Marketing O’Clock episode 11 – “this one goes to 11.” We have Greg Finn and Jess Budde giving you the rundown of all the digital marketing industry news of the week. We have updates from Facebook, Google, and even Bing. We also bring back our “Lightning Round” where we hit main points of multiple … Continue reading "Facebook Drops…
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While the 2016 calendar winds down, we’ve been hard at work finishing projects big and small for our amazing clients. One of those projects has been a revamped website for HHL Architects, a prominent Buffalo-based architectural firm in Buffalo’s historic Allentown district. The work of HHL Architects spans across all facets of design including the famous Darwin Martin … Continue reading "New Website…
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With more than 30 years of experience in the business (and a flawless reputation in the area), D.V. Brown & Associates has cemented themselves as a staple in the WNY area. They found themselves with a website that outlived its lifespan and called on us to deliver a website that properly construed their company, philosophy … Continue reading "New Site…
Read ArticleThe time has come — Google is finally allowing users with Google+ Business Pages to connect the page with the Google+ local listing (also known as Google Places) on Google Maps. Confused already? Yeah, us, too. But we’ll save that venting for another time. Today we want to focus on helping you consolidate two of … Continue reading "How to…
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