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By Cypress North
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What email should I use when setting up new social accounts? How do I give my SEO firm access to manage my social accounts? I have multiple Google+ Pages and Profiles — help! Because we help businesses in all aspects of internet marketing, including building social media presences from scratch, we have lots of experience when it … Continue reading "Checklist: How…

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By Cypress North
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YouTube Annotations is a powerful marketing tool that can be used to increase engagement, viewership, and subscribers to your videos and YouTube channel. Using video annotations, there are a variety of options that allow you to direct traffic, provide general context or information, and help users navigate to where you want them to go. It’s … Continue reading "How to…

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By Cypress North
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It used to be that you needed a web developer to modify your site’s code in order to add structured data tags — and in more advanced cases, you probably still do. However, for simple semantic tagging of common things like a title and image, Google built a handy tool that helps webmasters tag basic … Continue reading "How to…

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By Cypress North
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Just a week after Google announced what they referred to as “game changing” features for Google+, I discovered a post from Sarah Hill on my Google+ stream that caught my eye: Ignore Google+? Sorry Alisha, but we disagree. Let’s break the article down. PART 1 Not having a full-time social media staffer means focusing resources where … Continue reading "Attention Non-Tech…

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By Cypress North
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About a year ago, Facebook rolled out a new feature called “unpublished” posts (or dark posts) that gave advertisers the ability to create posts on a Facebook Business page that fans wouldn’t see unless they were included in the targeted audience group. Advertisers could allocate a certain budget towards the unpublished post, which would then … Continue reading "Facebook Ads:…

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By Cypress North
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According to a study conducted by AddThis, 52% of all sharing on the web happens on Facebook. As marketers, that’s a number you can’t ignore. Clearly, this presents a huge opportunity for companies to optimize their content for sharing on Facebook. One area in particular is the image that is displayed along with the link when … Continue reading "Setting Up…

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By Cypress North
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UPDATE 11/14/13: We’ve added some new screenshots to show you what the new cover photo layout looks like. The consensus around the web is that the new Google+ cover photo size is massive. The new size is 2120 x 1192 pixels — which gives businesses and brands a lot more space to work with compared to the … Continue reading "Guide to…

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By Cypress North
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Each social network’s cover images differ in size, and some of them (Facebook, Google+, Twitter) have overlapping profile pictures that should be taken into consideration when designing your cover photo to avoid accidentally hiding key information or visual elements. Today, we’ll make it even easier for you to size your photos properly with a one-stop … Continue reading "Social Media…

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By Cypress North
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Twitter has helped changed the way we network with other professionals in our industry. Before Twitter, I’d probably have to do a ton of happy hour networking, attend expensive trade shows/conferences, and join a few professional organizations to meet others in my field. This strategy requires time, and no guarantee that I would actually meet … Continue reading "How To…

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By Cypress North
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ThingLink is a new service that allows users to add interactive annotations to images to provide viewers with more context. I thought I’d try the service out and guide you through the steps of creating an interactive image. Registration is easy and free. You can connect an existing social account (Facebook or Twitter), or create a … Continue reading "Create Interactive…

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