December 28th, 2022

How to Set Up Google Ads Automated Rules

Learn How To Set Up Automated Rules In Google Ads & When To Use Them In Your Account Automated rules in Google Ads are a feature that can make a digital marketer’s life a bit easier. Our agency uses automated rules quite frequently to optimize and better control campaigns. In this blog post, rule types … Continue reading "How to…

June 30th, 2022

Google Ads Optimized Targeting: When to Use It and How to Turn it off

Like many other Google Ads features, I personally think that the name “optimized targeting” is currently quite misleading. This additional targeting expansion setting may seem minor, but it can have a huge impact on campaign performance and fundamentally change the targeting of your ads.  Even worse, Google Ads has made optimized targeting settings extremely tricky … Continue reading "Google Ads…