This month, I sat down with Sarah Burke, Data & Analytics Manager at Cypress North to talk about our newest department. All About Sarah Sarah came to Cypress North a little over five years ago after spending two years focusing solely on SEO at her first job out of college. Starting off with us as … Continue reading "Getting Down…
Read Article
This month, I sat down with Matt Mombrea, Chief Technical Officer at Cypress North to discuss the process of building a website for a client. We walk through every step, its importance, and how it edges us closer to a successful website. Off To The Races with the Discovery Phase Before we do anything, we … Continue reading "How We…
Read Article
This month, I sat down with Casie Gillette, Senior Director of Digital Marketing at KoMarketing to discuss her time working at both an agency and as an in-house marketer. Changing Perspectives After three years at KoMarketing early on in her career, Casie decided to take the leap and pursue an in-house marketing role. This role … Continue reading "Should You…
Read ArticleThis month, I sat down with our two Spring 2021 interns turned full-time employees, Nicole Waddington and Caleb Blodgett. We talk about the expectations of an intern going into an interview, making the internship valuable for both parties, creating a full time job opportunity from a temporary internship, and more. This episode is full of … Continue reading "An INTERN(al)…
Read Article
This month, I sat down with Amalia Fowler, creator of The Wholehearted Manager newsletter, marketing agency veteran, and long-time people manager. We had a great time discussing management philosophies, leadership skills, and more! Getting Started in Management Amalia’s management journey started much earlier than most (at age 18!) when she became a supervisor after her … Continue reading "An Interview…
Read Article
This month I had the amazing opportunity to sit down with long-time friend, and fellow agency professional, Donnie Broxson, to chat about agency culture, and his role as CEO of Acento Advertising, a Los Angeles-based advertising agency. Acento focuses on cross-cultural advertising and promotes diversity in language and culture within their projects. They have worked … Continue reading "Talking Agency…
Read Article
Over the past year, how we run our agency has evolved due to the COVID-19 pandemic. I joined the team only about a month before we had to shut down our office, but feel lucky that we were able to record this podcast together in person, about 15 months later. I sat down with co-founders … Continue reading "Forging Ahead:…
Read Article
Life hacks, fun memories, and a few horror stories from Cypress North’s resident moms. I sat down with two of my favorite fellow working mothers, Jess Budde and Christine Zirnheld (aka Shep!), to talk about their experiences on this month’s episode of The Agency Scoop. We had a great time comparing stories, sharing tips and … Continue reading "Working Like…
Read Article In this month’s episode of The Agency Scoop, Jess Budde interviews me so our listeners can learn more about my background, my role at the agency, and my life outside the podcast! It’s Coffee Talk + Professional Advice Jess and I could talk for hours about anything but we kept it short for you. Here’s … Continue reading "Meet the…
Read Article
Many B2B organizations are historically structured in silos where marketing and sales work separately. We’ve found that if sales and marketing can work better together, the results of everyone’s efforts are compounded. This sounds simple, but it’s not always easy. On this month’s episode of The Agency Scoop, Mark Saltarelli and I discuss sales and … Continue reading "Aligning Your…
Read Article