Learn more about Microsoft Clarity, and our favorite features from Cypress North’s power users After setting up 24 Microsoft Clarity accounts and counting for various clients, there are some things we’ve come to love about the platform, and frustrations we’ve had to work around. In this post, we break down the pros and cons of … Continue reading "Microsoft Clarity…
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Is your site compatible with website accessibility guidelines? Use these tools to benchmark and identify improvement opportunities. Website accessibility is often overlooked, but it shouldn’t be. According to CDC estimates, 61 million adults in the United States alone live with some sort of disability – that’s larger than the population of the states of New … Continue reading "Testing Website…
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SEO, Google Tag Manager Tracking, & Content Planning for a New Website There’s nothing quite like launching a beautiful, brand new website, but it is something that can have ugly consequences if not performed correctly. While marketers aren’t typically responsible for the design or development of a new website, they play an important role in … Continue reading "A Marketer’s…
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Let’s face it, for some companies Portable Document Formats (PDFs) are an unfortunate necessity. From sell sheets and downloadable product flyers, to manuals and tutorials – PDFs have secured a spot in our lives, and there are some tips and tricks that can be implemented to secure a spot in the Search Engine Results Pages … Continue reading "SEO for…
Read ArticleCreating unique downloads for your content marketing campaign can be a struggle. With millions of resources available online, how can you distinguish your downloads from the assets your competitors are providing? By making them interactive of course! You can unlock a world of possibilities for creative, useful, downloadable inbound marketing content using Adobe Acrobat Pro … Continue reading "How to…
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