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By Mark Saltarelli
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Think a digital marketer’s job is done after the conversion? Think again. Performance-based advertising and digital marketing aren’t just about generating traffic and conversions. How do you achieve all of this? By making your CRM and Marketing Automation Platform a core part of your advertising and digital marketing strategy. If you want to get more … Continue reading "How to…

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By Mark Saltarelli
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Most marketers and internet users alike are familiar with the concept of web retargeting: the practice of serving ads to internet users based on how they’re interacted with your company’s website. However, far too many people are unfamiliar with CRM retargeting, an extremely powerful way for B2B marketers to target prospects online, get more from … Continue reading "What Is…

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