August 26th, 2020

How to Use Your CRM for More Effective Advertising and Digital Marketing

Think a digital marketer’s job is done after the conversion? Think again. Performance-based advertising and digital marketing aren’t just about generating traffic and conversions. It’s also about driving quality. It’s about producing a return. It’s about being able to directly tie efforts to results, especially for B2B.  How do you achieve all of this? By … Continue reading "How to…

January 20th, 2020

What Is CRM Retargeting and Why Is It a Necessity for B2B Digital Marketing?

Most marketers and internet users alike are familiar with the concept of web retargeting: the practice of serving ads to internet users based on how they’re interacted with your company’s website. However, far too many people are unfamiliar with CRM retargeting, an extremely powerful way for B2B marketers to target prospects online, get more from … Continue reading "What Is…