Data lakes and data warehouses have gained increased interest from organizations in recent years for their ability to support a single source of truth for data-driven decision-making across various departments. Understanding the strengths and applications of each is important not so you can choose one or the other, but to understand how they both play … Continue reading "Data Lakes…
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One of the biggest changes to Google Analytics has arrived in 2022 – the ability to change your Google Analytics attribution models. This is a first for Google Analytics as this attribution model change will not just apply to a singular report, but will change the conversion credit in all reports in the Property. And, … Continue reading "How To…
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You read that right – the moment we’ve all been waiting for is here! Google’s Web Stories plugin is out of beta and now offers the ability to install Google Analytics on Web Stories directly in the plugin. If you were using the beta version of the plugin, you’re all too familiar with the fact … Continue reading "Install Google…
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Cross-domain tracking can make your life a lot simpler if you find yourself having to analyze Google Analytics data from two different sites. It allows you to capture the full user journey from the moment they land on one domain even if they continue off to another. And, if you love clean, accurate Google Analytics data … Continue reading "Cross-Domain Tracking…
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Why don't numbers from the multi-channel funnel reports match up with numbers for the same metrics in other Google Analytics reports? The discrepancy is largely due to differences in what Google considers direct traffic. Read our guide to gain a full understanding of attribution differences in Google Analytics reporting.
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Welcome to Part II of Exploring a new dataset with Python! If you missed Part I: The Basics, you can check it out here. In this article, we’ll be returning to our animal mug company’s dataset to continue our exploratory data analysis and answer some new questions about our dataset. We’ll be using Python’s Matplotlib … Continue reading "Exploring a…
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We’re taking it back to the basics in this article. Why? The day of a Digital Marketer is busy. We’re pulled in all sorts of different directions and are responsible for a lot of different things. In my personal experience, it’s easy to get caught up in non-stop execution and forget that taking the time … Continue reading "Exploring a…
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If you’ve ever spent any time in a Google Analytics account, you’re all too familiar with the fact that the data isn’t always pretty. One exceptionally common scenario that us marketers run into all the time is page data being split up due to query parameters in the URL. It’s not uncommon for a landing … Continue reading "Strip Query…
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If you’ve been following along with our Python for Digital Marketing posts, you’ve imported data from Google Analytics into a Jupyter Notebook and may have even combined it with another dataset. If you’ve never been here in your entire life but are starting at a large dataset, you’re probably still in the right place. So … Continue reading "Pandas Groupby…
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Working in digital marketing, there are several reasons why you might want to combine two datasets from two different sources together. It could be combining Google Analytics data from two different accounts or properties, or turning two different reports into one super report – such as combining page data from Screaming Frog with data from … Continue reading "Using Python…
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